Who made it
Leo Singapore is part of Leo, the Publicis Groupe network formed in 2025 by uniting Leo Burnett and Publicis Worldwide (Publicis Groupe). Asheen Naidu leads its creative work as group executive creative director (Marketing-Interactive).
The challenge
Standard Chartered is an official F1 partner but has no team of its own, and with the season underway there was no way to put a liveried 2026 car on a track with a film crew (The Drum).
What they made
Leo Singapore worked with TINO of Stink and AI director Marcello Costa of London studio Misideal (LBB). Costa sketched a car by hand, then used AI to render it from every angle. Lead performers were cast for real, and their likenesses were licensed to build digital twins (The Drum). Every asset was made for the campaign, not sourced from third-party imagery (LBB).
The result
"Move Ahead" launched on Sep 28, 2026 as a new global brand campaign, rolling out across digital, social and owned channels (The Asian Banker). It debuted ahead of the Singapore Grand Prix, then went to Hong Kong and the UAE (LBB).
Watch the work
- Watch the film on shots
- Behind the scenes: The Drum
Why it stands out
AI solved an access problem, not just a budget one. The signals for brands: start with a human sketch, license real people, keep inputs clean, and let AI open shots a normal shoot could never get.