LBB published on November 2, 2026 an interview with Carryn Quibell, CEO of DEPT Americas. She said the customer journey is becoming more intermediated, and that the work is no longer only marketing to businesses and consumers. It is also marketing to agents, which changes the content, the brand, and the role of creators. She described an empathy framework for when and how teams use AI, and a core-and-edge model: teams closest to the client experiment, and the approaches that work are then scaled from a client to a portfolio to a region. Deptify helps those teams experiment with and develop AI products. DEPT Studios uses AI to bring more scale to production. She said Bernice Chao, chief creative officer for the region, talked about using automation to make space for the creative work only people can do, rather than selling content at scale. LBB says one of the largest telcos in the US has approached DEPT with an AI transformation brief that brings creative, media, and technology together, with Deptify supporting the work.

Digiday reported on June 24, 2026 that DEPT launched Agent Studio, a consultancy so clients can use the engineering workflows, architecture, and technology DEPT uses to build its own AI agents. Jonathan Whiteside, evp of technology, says, "It's about consistency at scale." Digiday says DEPT ran an ecommerce platform redesign with AI agents built on Google's Gemini and Antigravity suites for Blackroll, a Swiss fitness equipment brand. Whiteside says the redesign finished 3.8 times quicker than DEPT estimated without the agents. Scott Zalaznik, CEO at Blackroll, says the company was using AI agents for the majority of its ecommerce feature testing and development.