Agency costs / Research desk
Price the work.
Know the scope.
What does an agency cost for a business like yours? Start with sourced prices, clear deliverables, and the questions worth asking.
Explore cost guidesA price is only useful when you know what it buys.
- 01 The work included
- 02 The fees left out
- 03 Where the number came from
Public prices are not verified client spending. We keep the distinction visible.
Start with the evidence
Cost guides by company type.
72 researched guides. Browse the company map below.
HVAC marketing agency costs
Compare SEO-only retainers with bundles that add advertising management and CRM work. These are published offers, not what the average HVAC company pays.
Legal02Law firm marketing agency costs
Compare service-level offers separately from law-firm SEO planning estimates. Canadian, UK and U.S.-focused providers cover different markets; these examples do not establish a representative paid-price average.
Software and SaaS03B2B SaaS marketing agency costs
Compare search programs, content production and Google Ads management as separate scopes. Published fees use different currencies and commitments; they do not establish average SaaS marketing spend.
Ecommerce04Apparel marketing agency costs
Compare fashion website care, broader Shopify email/search services and a historical conversion project separately. They cover different scopes and do not establish a complete apparel marketing budget.
Ecommerce05Supplement marketing agency costs
Compare current supplement-focused social, SEO and website offers with broader ecommerce references. The historical Amazon client report is separate context, not a current rate or an industry average.
Ecommerce06Sports and outdoor marketing agency costs
One outdoor-specific starting offer is shown alongside broader ecommerce references. None establishes a sports-industry paid-price average. Clubs and events need a separate service-business scope.
Service07Plumbing marketing agency costs
Plumbing offers can price a website/search program or only ad management. Compare agency fees with media minima, startup costs, and account ownership before treating quotes as equivalent.
Service08Roofing marketing agency costs
A contractor agency’s posted rates provide a starting comparison, not a roofing-industry average. Scope repairs, replacements, and commercial work separately where campaigns differ.
Finance09Financial adviser marketing agency costs
Compare Indigo’s bundled programs with Canada-focused service offers. Separate content, social, ads management, setup and media; the scopes and currency disclosures differ, so they do not establish a market average.
Service10Dental marketing agency costs
Website/SEO, membership, and variable ad-management fees are different budget lines. Use the price list to ask for an itemized total, not an all-in marketing estimate.
Ecommerce11Beauty and skincare marketing agency costs
Compare current beauty-specific Google and Meta management offers with broader ecommerce services. The historical skincare client report remains separate context, not a current price or an industry average.
Service12Pest control marketing agency costs
Compare the management fee with the separate media budget. This example is an advertised pest-control offer, not the amount a typical exterminator pays.
Service13Landscaping marketing agency costs
Scope a lawn-maintenance campaign differently from a landscape-design or installation campaign. The listed tiers are one provider's offers, not an industry benchmark.
Service14Auto repair marketing agency costs
Compare an SEO-only service with a website bundle before choosing a monthly fee. Website payment obligations can last much longer than the marketing agreement.
Service15Restaurant marketing agency costs
Compare the work for one restaurant with the coordination needed across a group. These offers separate ongoing management from media and larger website or branding projects.
Ecommerce16Food and beverage creative agency costs
Start by separating creative production from media buying and commerce work. The example here prices food/beverage-relevant production, not an all-in growth retainer.
Ecommerce17Jewelry marketing agency costs
Separate recurring product content from storefront development, ecommerce acquisition and in-store production. This jewelry-specific offer covers a narrow Facebook service, not a complete growth program.
Service18Real estate marketing agency costs
Compare a recurring agent package with standalone ads, social, email, hosting and per-listing production. These are marketing-service fees, not brokerage commissions.
Service19Managed IT marketing agency costs
A hosted marketing kit and an outsourced marketing team are different purchases. Compare content execution, software limits and exit rights before comparing their monthly prices.
Legal20Personal injury marketing agency costs
Scope SEO around the injury matters and locations the firm actually accepts. The published example describes website and SEO work, not the total cost of acquiring signed cases.
Legal21Family law marketing agency costs
Compare a local-visibility plan with a program that also manages paid channels. These are one provider's family-law offers with activation and media costs shown separately.
Service22Electrical contractor marketing agency costs
Separate emergency call-outs from planned installations and commercial work. These US-based and UK offers have different currencies, scopes and service-area assumptions.
Service23Cleaning company marketing agency costs
Price recurring residential bookings separately from commercial accounts and one-time cleans. The examples distinguish agency work, paid media and a one-page site from a full website.
Service24Remodeling marketing agency costs
A low recurring fee can still sit beside a substantial initial website/system build, technology charges and media. Compare the complete first-year obligation and project scope.
Service25Restoration marketing agency costs
Separate urgent water/fire response, planned mold remediation and commercial accounts. Published search-only fees and broader marketing systems are different purchases.
Service26Med-spa marketing agency costs
Compare channel management, production and website work separately. These are advertised provider offers, not average prices paid. The Ontario production example is in CAD; the Florida shoot offer has a specific travel area.
Service27Veterinary marketing agency costs
Direct veterinary providers publish both separate service fees and wider packages. Treat hosting/support as a bundle, paid creative as different from organic posting, and each seller’s terms as part of the price.
Service28Accounting-firm marketing agency costs
Accounting offers often bundle several channels. This guide distinguishes those packages from standalone website work and leaves channel-specific prices unallocated. Published asks do not establish typical client spending.
Finance29Insurance Marketing Agency Costs
Independent insurance agencies can buy a small managed service, a website subscription or an acquisition program. These named-provider offers differ in content originality, media scope and ownership. All dollar figures are reproduced as published; confirm currency and taxes. They are advertised offers, not average invoices.
Finance30Mortgage Marketing Agency Costs
Mortgage marketing prices separate into paid-search management, narrow retargeting, curated posting and managed website platforms. The examples below target mortgage professionals, but cover different products and US/Canadian markets. Dollar currency is not established on these pricing pages and should be confirmed. No market-average claim is made.
Ecommerce31Home and Furniture Marketing Agency Costs
Furniture retailers, ecommerce brands and trade-facing manufacturers buy different marketing scopes. The sources distinguish organic posting, content supplied for your team to publish, full social management and higher-budget paid media. UK pound pricing is kept separate from dollar-denominated offers whose currency needs confirmation. These are seller prices, not average client spending.
Legal32Criminal defense law firms marketing agency costs
Urgent arrest-related searches require reliable intake and charge- and jurisdiction-specific pages. Compare search bundles with organic retainers, not a blended average.
Legal33Estate planning law firms marketing agency costs
Planned consultations, seminars and referral nurturing need different measurement from urgent legal inquiries.
Legal34Immigration law firms marketing agency costs
Language-supported intake and distinct employer/family journeys matter. Canadian specialist pricing is not interchangeable with US offers.
Ecommerce35Pet Products Marketing Agency Costs
Product brands, not veterinary clinics or pet-care services. Creative capacity and a paid-growth engagement are different purchases; published fees are seller examples, not a sector average.
Ecommerce36Automotive Parts Marketing Agency Costs
Fitment, catalog data and margin protection distinguish parts ecommerce from repair-shop lead generation. Managed content and storefront support have public prices; paid campaigns remain quote-led in the selected specialist evidence.
Ecommerce37B2B Commerce Marketing Agency Costs
B2B commerce costs depend on ordering rules and system integration, not just brochure pages. Public planning, implementation and optimization offers exist, but they do not establish a universal marketing retainer.
Service38Moving and storage companies marketing agency costs
Quote speed, service radius and move type affect what a mover needs. These examples cover moving-company acquisition, not a benchmark for standalone self-storage facilities.
Service39Gyms and fitness studios marketing agency costs
Compare acquiring trial members with maintaining a local community. A paid campaign, a social-content service and a financed website are distinct purchases.
Service40Salons and day spas marketing agency costs
These examples concern appointment-led hair/nail salons and day spas, not beauty-product ecommerce or medical-spa claims. On-site filming materially changes a social package.
Service41Hotels and hospitality properties marketing agency costs
Hotel acquisition combines direct-booking campaigns, property content and booking-system reliability. These offers mainly fit independent hotels, not every hospitality business.
Service42Medical clinics marketing agency costs
Specialty, location and patient privacy determine clinic scope. These examples cover clinical practices such as urgent care, fertility and specialist clinics, not a universal healthcare budget.
Service43Education and training providers marketing agency costs
Course catalogs, admissions cycles and learner-data requirements create different scopes from a general lead-generation site. UK campaign and European build examples should not be converted into a US average.
Service44Sports clubs and organizations marketing agency costs
Club marketing follows registration windows, fixtures, sponsor obligations and match-day coverage. Cricket-season packages and youth-sports retainers are not the same purchase as sports-retail advertising.
Service45Logistics and trucking companies marketing agency costs
Separate shipper acquisition from driver recruitment. These offers chiefly fit trucking carriers, not every warehouse, freight forwarder or supply-chain software company.
Service46Property management companies marketing agency costs
Owner acquisition, tenant leasing and vacation-rental bookings need different scope. These property-manager offers emphasize acquiring owners and investors; confirm any tenant-advertising requirements.
Service47Staffing and recruitment agencies marketing agency costs
Budget separately for employer demand and candidate acquisition. These marketing-service examples do not cover recruiter salaries, placement commissions or job-board inventory.
Finance48Tax preparation and advisory firms marketing agency costs
Tax-season appointment acquisition differs from year-round advisory and resolution work. These direct tax-firm examples separate ongoing promotion from a website project and secure-portal subscriptions.
Legal49Employment law firms marketing agency costs
Worker-side intake and employer-side advisory work have different audiences. Separate urgent matter acquisition from HR/general-counsel thought leadership, and distinguish a financed website from ongoing marketing.
Legal50Business and corporate law firms marketing agency costs
Formation, transactions and commercial disputes require different campaign paths. Quotes should reflect target company size, multiple decision-makers and the work needed to support referrals, not just consumer lead volume.
Service51Consulting firms marketing agency costs
Expertise-led firms need credible partner voices, useful content and qualified sales conversations. Price scope by the number of consultants, offers and review cycles rather than assuming every channel belongs in one retainer.
Legal52Bankruptcy law firms marketing agency costs
Consumer bankruptcy intake, business restructuring and creditor representation need different audiences. These examples chiefly support consumer-facing bankruptcy marketing; do not assume the same scope for a national restructuring practice.
Legal53Intellectual property law firms marketing agency costs
Patent prosecution, trademark work and IP litigation reach different buyers. SearchPod explicitly serves patent practices; Click Track describes business/IP litigation. Their linked general rate cards are useful references, not IP-only market benchmarks.
Finance54Banks and credit unions marketing agency costs
Institution size, product mix and compliance review change scope. The examples below distinguish a credit-union creative service from separately priced paid channels and substantial custom bank websites.
Finance55Payments businesses marketing agency costs
Merchant acquisition, channel-partner recruitment and consumer payment adoption need different campaigns. These examples price B2B inbound work and marketing websites; they are not payment-processing fees or a software build budget.
SaaS56Developer tools and infrastructure marketing agency costs
Developer-tool marketing combines technically accurate examples, product activation tracking and a site that serves engineers as well as buyers. These offers do not cover software engineering or cloud infrastructure bills.
SaaS57Cybersecurity software companies marketing agency costs
These examples concern marketing security products to business buyers, not penetration tests, incident response or security software licenses. Specialist writing and community work are distinct from a wider acquisition program. Website examples concern the marketing site, not the software application or its cloud infrastructure.
SaaS58HR and recruiting software companies marketing agency costs
Marketing HR platforms means reaching HR, finance, IT and procurement buyers. These prices are for software-vendor marketing, not placement commissions or marketing for staffing agencies. Website examples concern the marketing site, not the software application or its cloud infrastructure.
Ecommerce59Footwear brands marketing agency costs
Size-level inventory, fit guidance and returns shape shoe-brand work. Compare recurring campaign management with per-product photography and separately scoped storefront development.
Ecommerce60Consumer electronics brands marketing agency costs
Device launches need product proof, listing accuracy and margin reporting after returns. Production and store projects are separate from monthly social and advertising management; B2B electronics prices are labeled as broader references.
Ecommerce61Baby and children’s product brands marketing agency costs
Parent-facing product marketing combines reassurance, age-appropriate demonstrations and careful creative permissions. These examples concern goods sold to adults, not pediatric practices or advertising profiles of children.
SaaS62Fintech software marketing agency costs
Budget for software buyers evaluating APIs, security and implementation, not just consumer account openings. Separate agency labor from media, compliance review, product engineering and financial-platform infrastructure.
SaaS63Consumer software and apps marketing agency costs
These examples address mobile-app acquisition, not every consumer desktop or web-software business. Separate campaign fees from media and product infrastructure.
SaaS64AI software companies marketing agency costs
Budget for proof, buyer education and conversion work. An agency using AI tools is not automatically experienced at marketing AI products.
SaaS65Sales and marketing software marketing agency costs
Marketing a martech product is different from buying CRM implementation. This evidence covers agency work for software vendors, with direct marketing-technology relevance; sales-only products should confirm fit.
Ecommerce66Garden and tools brands marketing agency costs
Budget around seasonal product demand, demonstrations and stock availability. Evidence covers horticultural shops and home/garden brands; industrial-tool specialist pricing remains a gap.
Ecommerce67Gifts and hobbies brands marketing agency costs
Separate recipient-led gifting campaigns from enthusiast replenishment. Email, self-executed social planning and done-for-you acquisition are different purchases.
Finance68Commercial finance firms marketing agency costs
Marketing budgets for business lenders and asset/commercial brokers should separate media, acquisition labor, compliance review and CRM attribution. These are agency fees, not loan costs or broker commissions.
SaaS69Vertical SaaS companies marketing agency costs
Industry-specific software needs category expertise, credible comparison content and a defined buyer. These are CommonMind’s explicitly vertical-SaaS offers, not a benchmark for every software category.
SaaS70Edtech software vendors marketing agency costs
Separate selling an LMS to schools or employers from attracting learners to a course platform. Progression addresses vendor marketing; Sage’s INR packages address the narrower enrollment motion.
SaaS71Healthtech software vendors marketing agency costs
These examples address software and digital-health vendors, not patient acquisition for a practice. Clinical evidence, health-system procurement and security review make scope more important than a generic channel quote.
SaaS72Enterprise software marketing agency costs
Enterprise software marketing must support technical evaluators, business sponsors and procurement. Price the chosen channels and deliverables separately from media, governance requirements, localization and the software product itself. These are published provider examples, not an enterprise-wide average.
The company map
Find your industry.
Company types are separate from services and platforms. Guides are added as evidence is researched.
72 company types in the research map.
Service businesses28 company types
Local, professional, healthcare, and place-based services.
- HVAC contractors
- Plumbing contractors
- Electrical contractors
- Roofing companies
- Landscaping and lawn care
- Pest control
- Residential and commercial cleaning
- Moving and storage
- Remodeling and general contractors
- Water, fire and damage restoration
- Auto repair and detailing
- Dental practices
- Medical and specialist clinics
- Medical spas
- Veterinary practices
- Gyms, studios and personal training
- Salons and non-medical spas
- Real estate agents and brokerages
- Property management
- Hotels and short-stay accommodation
- Restaurants and food service
- Education, tutoring and training
- Accounting and bookkeeping
- Consulting and professional services
- Recruiting and staffing
- Managed IT and cybersecurity services
- Logistics and industrial services
- Sports clubs, leagues and events
Legal10 company types
Law firms and distinct practice areas.
- Law firms
- Personal injury firms
- Family and divorce law
- Criminal defense and DUI
- Immigration law
- Estate planning and probate
- Employment law
- Business and commercial law
- Bankruptcy law
- Intellectual property law
Software and SaaS12 company types
Software products, audiences, and go-to-market models. Fintech software keeps one canonical category here.
- B2B SaaS
- Consumer software and apps
- Developer tools and infrastructure
- Cybersecurity software
- AI software
- Industry-specific SaaS
- HR and recruiting software
- Sales and marketing software
- Fintech software
- Healthtech software
- Education software
- Enterprise software
Ecommerce and consumer brands15 company types
Product industries. Platforms, sales channels, and business models are separate filters, not industries.
- Apparel and fashion
- Sporting goods and outdoor products
- Vitamins and supplements
- Beauty and skincare
- Food and beverage
- Home and furniture
- Jewelry and accessories
- Footwear
- Consumer electronics
- Pet products
- Baby and children’s products
- Automotive parts and accessories
- Garden, tools and home improvement
- Gifts, crafts and hobbies
- B2B ecommerce and wholesale
Financial services7 company types
Advisers, lenders, intermediaries, and financial institutions.
- Financial advisers and wealth firms
- Insurance agencies and brokers
- Mortgage brokers and lenders
- Banks and credit unions
- Payments businesses
- Commercial finance
- Tax preparation services
Our evidence standard
No made-up averages.
Advertised packages, provider estimates, surveys, and reported client spending are different kinds of evidence. Each price keeps its original scope and source. We do not combine unrelated offers into a market average or treat a case study as a guaranteed outcome.
The company map is an editorial research plan, not an exhaustive business classification. A category without sufficient evidence stays in research instead of getting a placeholder cost page.