Consumer software and apps marketing agency costs

These examples address mobile-app acquisition, not every consumer desktop or web-software business. Separate campaign fees from media and product infrastructure.

Sources checked 2026-11-07 · Prices in their original currency

Budget at a glance

Published monthly fee examples

MARUA advertises USD 3,300/month for its Growth bundle, excluding media. UK Social Outline starts at £1,500/month plus at least £3,000 media, with three months initially. These are alternatives, not an average or combined budget.

MARUA: price and scope ↓The Social Outline: price and scope ↓

Typical paid monthly spend: Insufficient comparable client-paid evidence. These are public reference points, not an industry average or an all-in budget. Media, setup and extra work must be checked separately.

Your figures, your scope

Build your own budget.

Enter a written quote or your own allowance. Published examples are not filled in or added together: they cover different scopes, currencies and billing periods.

Check this guide’s sourced prices and exclusions ↓, then confirm which items your proposal includes. Count each cost once.

Currency for all your entries

Changing currency clears the amounts. There is no currency conversion.

Use numbers with up to two decimal places, without commas or currency symbols. Leave unknown costs blank; enter 0 only if you have confirmed no charge.

Monthly agency fees

Management, retainer or recurring project work.

Monthly ad spend

Media paid to advertising platforms, separately from agency fees.

Other monthly costs

Tools, hosting or production not already included above.

One-time setup or project fees

Onboarding, builds or a fixed project. Do not also enter this as a monthly fee.

Other one-time costs

Extra work not already included in the project fee.

Entered monthly subtotal: —No amounts entered.
Entered one-time subtotal: —No amounts entered.

These are subtotals of your entries, not a quote or an all-in estimate. Blank items are unknown, not free. Taxes, usage charges, percentage fees and any omitted work still need confirming. Monthly and one-time costs remain separate.

Amounts stay on this page. They are not saved, submitted with a brief, or sent to analytics.

Separate the work before the budget

Costs by service.

A package fee is not the price of every service inside it. We only show a separate fee when the source publishes one. Do not add bundled rows together or treat management fees as including ad spend. Missing prices mean this research has not established a rate, not that the work is free.

Google Ads management

Part of a package

No standalone price published

MARUA Growth: USD 3,300/month. Mobile-app bundle; media extra, not a Google-only fee.

Write a google ads management brief →

MARUA: scope and source ↓

Meta Ads management

Part of a package

No standalone price published

MARUA USD 3,300; Social Outline from £1,500/month. Alternative bundles in different currencies. UK offer requires £3,000 monthly media and three-month initial term.

Write a meta ads management brief →

MARUA: scope and source ↓The Social Outline: scope and source ↓

Content production

Part of a package

Included in cited acquisition bundles

Ad creative, not organic community management. Confirm formats and rights.

Write a content production brief →

MARUA: scope and source ↓The Social Outline: scope and source ↓

App store optimization

Part of a package

MARUA Growth bundle

Store experimentation strategy; not a standalone ASO price.

Write a app store optimization brief →

MARUA: scope and source ↓

Social media management

Price not established

Not established

No applicable current scope or standalone fee established in these sources.

Write a social media management brief →

Website hosting

Price not established

Not established

No applicable current scope or standalone fee established in these sources.

Write a website hosting brief →

Website build

Price not established

Not established

No applicable current scope or standalone fee established in these sources.

Write a website build brief →

The numbers, with context

Published price references.

Advertised priceUSD

MARUA

Growth: USD 3,300/month

Mobile-app acquisition bundle

What the source includes

Google and Meta management; launch creative plus weekly creative output; reporting and store-test strategy.

Exclusions and terms to check

Ad spend excluded.
Confirm term, setup, ownership and country-specific eligibility.

Provider says prices vary by client country. This is the displayed USD offer, not a universal rate.

Read the source ↗Confirm service geography · Checked 2026-11-07

Advertised priceGBP

The Social Outline

Starter from £1,500/month; Growth from £3,250/month

UK mobile-app Meta and creative bundles

What the source includes

Meta campaigns, creative production and reporting. Starter supports media up to £20,000/month; Growth up to £75,000.

Exclusions and terms to check

Minimum monthly media £3,000, additional to fees; creative quantity not fixed. Confirm VAT and setup.
Initial three months; then monthly with 30 days notice.

Provider asking price, not observed paid spending.

Read the source ↗UK provider; confirm cross-border availability · Checked 2026-11-07

What changes the quote

Scope moves the price.

Platforms and countries
Creative refresh needs
Attribution and consent setup
Retention and subscription measurement

Before you sign

Ask for this in writing.

Separate media from fees and app infrastructure.
Specify creative usage rights and store access.
Choose meaningful in-app conversion events.

Give every agency the same questions

Compare quotes on the same terms.

Tick an item after each agency has answered it in writing. A lower fee can cover less work; keep your goal, scope and time period consistent.

Same deliverables and goalAsk each agency to list the channels, deliverables, quantities, revisions, deadlines and success measures for the same brief.
Agency fee and billing periodSeparate the monthly retainer, hourly or project fee. Ask what is included, any minimum commitment, and the currency and tax treatment.
Ad spend paid to platformsList media spend separately. Confirm who pays the platforms, any minimum spend, markups and whether management fees change with spend.
Setup and extra costsItemize onboarding, creative production, tools, hosting, travel and out-of-scope rates. Mark bundled items so you do not count them twice.
Variable fees and assumptionsFor percentage-of-spend or performance fees, ask for the formula, a worked example, caps and the measurement basis. Identify anything still priced on request.
Contract and exit termsCompare contract length, renewal, notice period, cancellation fees, payment schedule and the cost of handing work over.
Team, access and ownershipConfirm who will do the work, available capacity, account access, ownership of data and creative, and what transfers to you if the relationship ends.
Evidence and reportingAsk for comparable client references, the source and dates behind result claims, the attribution approach, and reporting frequency. A case study is not a result guarantee.

Download checklist (.txt) ↓Includes the industry questions above. Your checks are not sent to us.

A few useful answers

Common questions.

Is website hosting included?

Not established. App infrastructure and marketing-site hosting are different purchases.

Are these typical paid amounts?

No. They are advertised offers for specific mobile-app scopes.

Evidence, not promises.

Published packages can change. Confirm a written proposal with the provider before budgeting. Prices do not establish quality, ranking, or likely results. Ask for comparable client references and a measurement plan before hiring.

How Agency Standings evaluates evidence →

What are you planning?

A short brief for our review. Agency coverage is strongest in ecommerce; a cost guide does not mean we have a matching agency.

Consumer software and appsPaid acquisition, content and marketing websites

Budget at a glance

Published monthly fee examples

MARUA: price and scope ↓The Social Outline: price and scope ↓

Your figures, your scope

Build your own budget.

Enter a written quote or your own allowance. Published examples are not filled in or added together: they cover different scopes, currencies and billing periods.

Check this guide’s sourced prices and exclusions ↓, then confirm which items your proposal includes. Count each cost once.

Currency for all your entries

Changing currency clears the amounts. There is no currency conversion.

Use numbers with up to two decimal places, without commas or currency symbols. Leave unknown costs blank; enter 0 only if you have confirmed no charge.

Monthly agency fees

Management, retainer or recurring project work.

Monthly ad spend

Media paid to advertising platforms, separately from agency fees.

Other monthly costs

Tools, hosting or production not already included above.

One-time setup or project fees

Onboarding, builds or a fixed project. Do not also enter this as a monthly fee.

Other one-time costs

Extra work not already included in the project fee.

Entered monthly subtotal: —No amounts entered.
Entered one-time subtotal: —No amounts entered.

Amounts stay on this page. They are not saved, submitted with a brief, or sent to analytics.

Separate the work before the budget

Costs by service.

Google Ads management

Part of a package

No standalone price published

MARUA Growth: USD 3,300/month. Mobile-app bundle; media extra, not a Google-only fee.

Write a google ads management brief →

MARUA: scope and source ↓

Meta Ads management

Part of a package

No standalone price published

MARUA USD 3,300; Social Outline from £1,500/month. Alternative bundles in different currencies. UK offer requires £3,000 monthly media and three-month initial term.

Write a meta ads management brief →

MARUA: scope and source ↓The Social Outline: scope and source ↓

Content production

Part of a package

Included in cited acquisition bundles

Ad creative, not organic community management. Confirm formats and rights.

Write a content production brief →

MARUA: scope and source ↓The Social Outline: scope and source ↓

App store optimization

Part of a package

MARUA Growth bundle

Store experimentation strategy; not a standalone ASO price.

Write a app store optimization brief →

MARUA: scope and source ↓

Social media management

Price not established

Not established

No applicable current scope or standalone fee established in these sources.

Write a social media management brief →

Website hosting

Price not established

Not established

No applicable current scope or standalone fee established in these sources.

Write a website hosting brief →

Website build

Price not established

Not established

No applicable current scope or standalone fee established in these sources.

Write a website build brief →

The numbers, with context

Published price references.

Advertised priceUSD

MARUA

Growth: USD 3,300/month

Mobile-app acquisition bundle

What the source includes

Google and Meta management; launch creative plus weekly creative output; reporting and store-test strategy.

Exclusions and terms to check

Ad spend excluded.
Confirm term, setup, ownership and country-specific eligibility.

Provider says prices vary by client country. This is the displayed USD offer, not a universal rate.

Read the source ↗Confirm service geography · Checked 2026-11-07

Advertised priceGBP

The Social Outline

Starter from £1,500/month; Growth from £3,250/month

UK mobile-app Meta and creative bundles

What the source includes

Meta campaigns, creative production and reporting. Starter supports media up to £20,000/month; Growth up to £75,000.

Exclusions and terms to check

Minimum monthly media £3,000, additional to fees; creative quantity not fixed. Confirm VAT and setup.
Initial three months; then monthly with 30 days notice.

Provider asking price, not observed paid spending.

Read the source ↗UK provider; confirm cross-border availability · Checked 2026-11-07

What changes the quote

Scope moves the price.

Platforms and countries
Creative refresh needs
Attribution and consent setup
Retention and subscription measurement

Before you sign

Ask for this in writing.

Separate media from fees and app infrastructure.
Specify creative usage rights and store access.
Choose meaningful in-app conversion events.

Give every agency the same questions

Compare quotes on the same terms.

Tick an item after each agency has answered it in writing. A lower fee can cover less work; keep your goal, scope and time period consistent.

Same deliverables and goalAsk each agency to list the channels, deliverables, quantities, revisions, deadlines and success measures for the same brief.
Agency fee and billing periodSeparate the monthly retainer, hourly or project fee. Ask what is included, any minimum commitment, and the currency and tax treatment.
Ad spend paid to platformsList media spend separately. Confirm who pays the platforms, any minimum spend, markups and whether management fees change with spend.
Setup and extra costsItemize onboarding, creative production, tools, hosting, travel and out-of-scope rates. Mark bundled items so you do not count them twice.
Variable fees and assumptionsFor percentage-of-spend or performance fees, ask for the formula, a worked example, caps and the measurement basis. Identify anything still priced on request.
Contract and exit termsCompare contract length, renewal, notice period, cancellation fees, payment schedule and the cost of handing work over.
Team, access and ownershipConfirm who will do the work, available capacity, account access, ownership of data and creative, and what transfers to you if the relationship ends.
Evidence and reportingAsk for comparable client references, the source and dates behind result claims, the attribution approach, and reporting frequency. A case study is not a result guarantee.

Download checklist (.txt) ↓Includes the industry questions above. Your checks are not sent to us.

A few useful answers

Common questions.

Is website hosting included?

Not established. App infrastructure and marketing-site hosting are different purchases.

Are these typical paid amounts?

No. They are advertised offers for specific mobile-app scopes.

Evidence, not promises.

How Agency Standings evaluates evidence →

Published monthly fee examples

Build your own budget.

Costs by service.

Google Ads management

Meta Ads management

Content production

App store optimization

Social media management

Website hosting

Website build

Published price references.

MARUA

What the source includes

Exclusions and terms to check

The Social Outline

What the source includes

Exclusions and terms to check

Scope moves the price.

Ask for this in writing.

Compare quotes on the same terms.

Common questions.

Evidence, not promises.

More cost guides.

Published monthly fee examples

Build your own budget.

Costs by service.

Google Ads management

Meta Ads management

Content production

App store optimization

Social media management

Website hosting

Website build

Published price references.

MARUA

What the source includes

Exclusions and terms to check

The Social Outline

What the source includes

Exclusions and terms to check

Scope moves the price.

Ask for this in writing.

Compare quotes on the same terms.

Common questions.

Evidence, not promises.

More cost guides.