Published monthly fee examples
Backyard advertises $1,750–$4,250/month for pest-control marketing. The entry tier covers Google/LSA; higher tiers add Meta, SEO, posting and production. Media is separate; confirm setup, shoot travel and software costs. Month-to-month. Dollar currency is not specified.
Typical paid monthly spend: Insufficient comparable client-paid evidence. These are public reference points, not an industry average or an all-in budget. Media, setup and extra work must be checked separately.
Separate the work before the budget
Costs by service.
A package fee is not the price of every service inside it. We only show a separate fee when the source publishes one. Do not add bundled rows together or treat management fees as including ad spend. Missing prices mean this research has not established a rate, not that the work is free.
Google Ads management
Part of a packageNo standalone price published
Backyard Starter bundles Google/LSA management; media is separate.
Meta Ads management
Part of a packageNo standalone price published
Builder includes Facebook ads; $2,500 is the full package, not a Meta fee.
Content production
Part of a packageNo standalone price published
Quarterly shoots in Builder; monthly shoots in Master. Confirm geography, travel and asset quantities.
Social media management
Part of a packageNo standalone price published
Builder includes 2–3 posts weekly; Master 4–5 plus messages/engagement.
Website build
Price not establishedNot established
The reviewed sources do not establish a separate website-build price for this guide. Content, maintenance and landing-page work are not automatically a full new website.
Website hosting
Price not establishedNot established
The reviewed sources do not establish a hosting-only rate or definite inclusion. Confirm hosting, maintenance and ownership separately.
SEO
Part of a packageNo standalone price published
Local SEO, service-area pages and review work in Builder/Master.
Email and SMS
Part of a packageNo standalone price published
Master includes campaigns and follow-up; confirm sending/software charges.
The numbers, with context
Published price references.
Backyard Marketing
$1,750 / $2,500 / $4,250 per month
Pest-control marketing management packages
What the source includes
- Starter: Google Ads and LSA management, Business Profile optimization, landing-page/form management.
- Builder adds local SEO, Meta ads, 2–3 social posts weekly and quarterly photo/video shoots; Master adds website upkeep, more social, monthly shoots and email/SMS.
Exclusions and terms to check
- Media is paid separately to platforms.
- Confirm setup, shoot travel and software/usage charges in the written quote.
- Month-to-month; scope and final pricing confirmed after consultation.
Published pest-control offer, with tier details on the provider's general pricing page. Not client-paid evidence or a lead-volume guarantee.
What changes the quote
Scope moves the price.
- Pest and treatment mix: urgent removals versus recurring prevention.
- Service radius, route density and number of real branches.
- Seasonal campaign changes and local content requirements.
- Call handling, booking integration and recurring-plan follow-up.
Before you sign
Ask for this in writing.
- Define which pests, treatments and ZIP codes each campaign covers.
- Separate media, setup, CRM/phone usage and shoot costs from the retainer.
- Track qualified calls, booked treatments and recurring-plan sales separately.
- Confirm account ownership and who answers urgent inquiries.
A few useful answers
Common questions.
Does the retainer include advertising spend?
Not in the cited Backyard Marketing offer. Platform spend is separate from management. Read the guidance ↗
Can this price predict booked treatments?
No. A published package describes scope. Capacity, local demand, targeting and call handling affect what turns into a booked job.
Evidence, not promises.
Published packages can change. Confirm a written proposal with the provider before budgeting. Prices do not establish quality, ranking, or likely results. Ask for comparable client references and a measurement plan before hiring.
How Agency Standings evaluates evidence →