Published monthly fee examples
Daly’s Google management starts at US$1,000/month for US$2,000–$5,000 in monthly media. Meta management starts at US$3,500/month for US$5,000–$20,000 media. These are separate channel offers with three-month minimums; higher spend changes fees. Production is extra and first-month setup pricing needs confirmation.
Typical paid monthly spend: Insufficient comparable client-paid evidence. These are public reference points, not an industry average or an all-in budget. Media, setup and extra work must be checked separately.
Separate the work before the budget
Costs by service.
A package fee is not the price of every service inside it. We only show a separate fee when the source publishes one. Do not add bundled rows together or treat management fees as including ad spend. Missing prices mean this research has not established a rate, not that the work is free.
Google Ads management
Published service price$1,000; $1,500 + 1%; $2,000 + 2% monthly
USD Daly fees at respective media bands $2k–$5k, $5,001–$10k, $10,001+. Percentages of ad spend; media extra. Three months; $1,500 setup-plus-first-month needs higher-tier confirmation.
Meta Ads management
Published service price$3,500; $4,500 + 1%; $4,500 + 2% monthly
USD Daly fees at respective media bands $5k–$20k, $20,001–$50k, $50,001+. Percentages of ad spend; media extra; three-month minimum. Creative production excluded.
Content production
Part of a packageNo standalone price published
Written content in broader WebFX ecommerce SEO. Daly offers creative direction/testing but excludes production; do not count it as a shoot allowance.
Social media management
Price not establishedNot established
Organic posting and community replies are not established by the reviewed offers. Paid ads or Google Business Profile posts do not imply this service is included.
Website build
Price not establishedNot established
The reviewed sources do not establish a separate website-build price for this guide. Content, maintenance and landing-page work are not automatically a full new website.
Website hosting
Price not establishedNot established
The reviewed sources do not establish a hosting-only rate or definite inclusion. Confirm hosting, maintenance and ownership separately.
Ecommerce SEO
Published service price$2,900 / $4,200 / $6,150 / $7,400 / $9,200 monthly
WebFX broader ecommerce reference, not this vertical’s benchmark. Six-month commitment; extra development/platform charges need confirmation.
Email and SMS campaign management
Published service price$1,200 / $2,500 / $5,000 monthly
Netalico broader Shopify reference: 4 emails; 8 emails + 2 SMS; 16 emails + 4 SMS. Sending/subscription fees not assumed included.
Email automation setup
Published service price$2,500–$6,000 one time
Broader Shopify/Klaviyo flows package, separate from campaigns and platform costs.
The numbers, with context
Published price references.
ESA Digital / Hanna Sillitoe
$2,000–$3,000 per month, reported in 2021
Historical skincare client phone review dated December 15, 2021; engagement began March 2021.
What the source includes
- Client described SEO, content, and site-performance work
- Facebook, Instagram, and Google Shopping campaigns were also described
Exclusions and terms to check
- Original contract currency and media inclusion are not established
- The historical scope is not a current package offer
One old client report, not an Agency Standings invoice check or a current beauty-industry benchmark.
Netalico email and SMS
Broader-sector reference
$1,200 / $2,500 / $5,000 per month Flows: $2,500–$6,000 one time
Shopify/Klaviyo campaign management and separately priced automation builds.
What the source includes
- $1,200: 4 emails per month
- $2,500: 8 emails and 2 SMS per month
- $5,000: 16 emails and 4 SMS per month
- One-time flow packages are a separate scope
Exclusions and terms to check
- Confirm Klaviyo licensing and SMS platform/usage charges
- Do not assume flow builds, audits, or all creative production are included in campaign retainers
- Confirm minimum term, revisions, approval responsibilities, and extra-send costs
Broader ecommerce offers, not a paid benchmark for any single product industry. Monthly campaign fees and one-time flow fees must stay separate.
WebFX ecommerce SEO
Broader-sector reference
$2,900 / $4,200 / $6,150 / $7,400 / $9,200 per month
Five advertised ecommerce SEO tiers with a six-month commitment.
What the source includes
- Audit, product content, technical SEO, on/off-page SEO, and reporting
- Exact limits and output vary by tier
Exclusions and terms to check
- Confirm setup, software, advertising, and additional development separately
- Six-month commitment; check renewal and cancellation terms
Broader ecommerce reference only. These are not apparel, supplement, or sporting-goods-specific prices, paid averages, or verified results.
Daly Advertising
$1,000/mo; $1,500 + 1% of ad spend/mo; $2,000 + 2% of ad spend/mo
Beauty Google PPC management
What the source includes
- Spend bands respectively: $2,000–$5,000; $5,001–$10,000; $10,001+. Shopping, feeds and Performance Max described.
Exclusions and terms to check
- Media paid separately to Google. Creative production excluded; strategy/direction only.
- Three-month minimum; setup plus first month listed at $1,500. Confirm first-month charge at higher budgets.
Published beauty offer, not a client-paid benchmark.
Daly Advertising
$3,500/mo; $4,500 + 1% of ad spend/mo; $4,500 + 2% of ad spend/mo
Beauty Facebook and Instagram management
What the source includes
- Spend bands respectively: $5,000–$20,000; $20,001–$50,000; $50,001+. Full-funnel campaigns and creative testing.
Exclusions and terms to check
- Media paid separately to Meta. Creative production excluded; strategy/direction only.
- Three-month minimum. No Meta setup fee specified; confirm.
Published offer, not a paid-client benchmark. AS is defined as ad spend.
What changes the quote
Scope moves the price.
- Product launches and campaign frequency affect ongoing workload.
- Photography, tutorials, and creator usage rights can be separate production costs.
- Claims and visual approvals need clear review responsibilities.
- Catalog size, subscriptions, and markets change email and search scope.
Before you sign
Ask for this in writing.
- Separate creative production and licensing from media buying.
- Assign responsibility for reviewing claims and visuals.
- Specify email campaigns, one-time flows, and testing counts.
- Track net sales, returns, and repeat orders rather than attributed revenue alone.
A few useful answers
Common questions.
Is the 2021 client-reported rate a current quote?
No. It is a historical observation with unresolved currency and media-inclusion details.
Do ecommerce packages establish beauty-brand spending?
No. They are broader-sector scope references, not evidence of what a representative beauty brand pays.
Evidence, not promises.
Published packages can change. Confirm a written proposal with the provider before budgeting. Prices do not establish quality, ranking, or likely results. Ask for comparable client references and a measurement plan before hiring.
How Agency Standings evaluates evidence →