Published monthly fee examples
DK lists $1,997–$4,997/month, but media/setup/usage treatment needs confirmation. Builder Funnel lists a different $3,500–$7,500 retainer after a $15,000 or $25,500 initial system, plus technology from $540/month and media. No common all-in range is established; dollar currencies unconfirmed.
Typical paid monthly spend: Insufficient comparable client-paid evidence. These are public reference points, not an industry average or an all-in budget. Media, setup and extra work must be checked separately.
Separate the work before the budget
Costs by service.
A package fee is not the price of every service inside it. We only show a separate fee when the source publishes one. Do not add bundled rows together or treat management fees as including ad spend. Missing prices mean this research has not established a rate, not that the work is free.
Google Ads management
Part of a packageNo standalone price published
Included in DK Gold/Diamond; Builder Funnel retainers include paid-media management. Confirm media budget and selected channel mix.
Meta Ads management
Part of a packageNo standalone price published
DK Gold/Diamond explicitly include Facebook/Instagram. Paid campaigns are not organic posting.
Content production
Add-on, base plan required$750 per written piece, add-on
Builder Funnel addon to its required system/retainer. Filming has separate project scope. Requires the initial system ($15,000 or $25,500), ongoing retainer ($3,500–$7,500/month) and technology from $540/month; not a standalone engagement.
Social media management
Add-on, base plan required$750/month, add-on
Builder Funnel six-post social booster; base program required. Do not replace the whole retainer with this fee. Requires the initial system ($15,000 or $25,500), ongoing retainer ($3,500–$7,500/month) and technology from $540/month; not a standalone engagement.
Website hosting
Part of a packageNo standalone price published
DK bundles hosting, security and updates.
Website build
Part of a packageNo website-only price published
DK includes a new site. Builder Funnel’s $15,000/$25,500 initial systems also include CRM and marketing setup.
SEO
Add-on, base plan required$500/month, add-on
Builder Funnel booster supplies two work hours and two profile posts; underlying program still required. Requires the initial system ($15,000 or $25,500), ongoing retainer ($3,500–$7,500/month) and technology from $540/month; not a standalone engagement.
Email marketing
Add-on, base plan required$300/month, add-on
Builder Funnel adds one written email to its existing program. Sending-platform costs need confirmation. Requires the initial system ($15,000 or $25,500), ongoing retainer ($3,500–$7,500/month) and technology from $540/month; not a standalone engagement.
The numbers, with context
Published price references.
Builder Funnel
Retainers $3,500 / $5,000 / $7,500 monthly; initial systems $15,000 or $25,500
Remodeler/custom-home marketing system and retainer
What the source includes
- Monthly tiers: 2/4/6 written pieces, 2/4/6 social posts, 2/2/4 emails and paid-media management.
- Initial system includes website, CRM, search/tracking setup; Showcase adds filming.
Exclusions and terms to check
- Technology starts at $540/month; media always separate.
- Initial system is required before ongoing work; not a website-only quote.
- Terms: Initial system may be paid in three installments; confirm retainer term/cancellation.
Management covers tiered media limits, not included media. No paid average or performance promise.
Builder Funnel
Content $750/piece; social $750/mo; SEO booster $500/mo; email $300/mo
Add-ons to Builder Funnel’s remodeling program
What the source includes
- Social adds six Instagram/Facebook posts; SEO adds two work hours and two Business Profile posts; email adds one written message.
Exclusions and terms to check
- Add-on prices, not complete standalone engagements; foundation/retainer and technology obligations remain.
- Media and additional production extra.
- Terms: Optional additions to selected system/retainer; confirm acceptance of standalone requests.
A directly priced add-on is not an independent all-in budget.
DK Marketing
$1,997 / $2,997 / $4,997 per month
Contractor/remodeler website and marketing bundles
What the source includes
- All tiers include new website, hosting, upkeep and local-search foundation.
- Gold adds Google/Meta campaigns and follow-up; Diamond adds monthly content and email.
Exclusions and terms to check
- Media amount/inclusion, setup and software usage charges are not established on the price page.
- Production quantities need a written scope.
- Terms: 90-day verbal commitment requested; then cancellation with 30 days notice.
Assets transfer without exit fee per provider. Package rows must not be added together or treated as component fees.
What changes the quote
Scope moves the price.
- Initial website/CRM build versus ongoing execution
- Project galleries, filming trips, writing and homeowner permissions
- Lead qualification, long sales cycles, local competition and media volume
Before you sign
Ask for this in writing.
- Get initial build, technology, retainer and media on separate quote lines.
- Check whether a new site is mandatory and when assets transfer.
- Require a clear count for posts, written pieces and revisions.
A few useful answers
Common questions.
Is the lowest monthly number my entire cost?
Not necessarily. Builder Funnel requires an initial system and separate technology/media. DK’s page leaves some outside-cost treatment unpriced.
Can I buy the social booster as a complete agency plan?
It is advertised as an add-on to Builder Funnel’s existing program, not a complete standalone engagement.
Evidence, not promises.
Published packages can change. Confirm a written proposal with the provider before budgeting. Prices do not establish quality, ranking, or likely results. Ask for comparable client references and a measurement plan before hiring.
How Agency Standings evaluates evidence →