Salons and day spas marketing agency costs

These examples concern appointment-led hair/nail salons and day spas, not beauty-product ecommerce or medical-spa claims. On-site filming materially changes a social package.

Sources checked 2026-11-07 · Prices in their original currency

Budget at a glance

Published monthly fee examples

Stranded lists Google management at $1,250/month and a chosen paid-social platform at another $1,250, plus media. Organic Strategy starts at $1,600/month, or production-inclusive Studio at $2,300 in SoCal/NYC. Initial service term is six months. Website projects and annual care are separate; dollar currency requires confirmation.

Stranded: price and scope ↓Stranded: price and scope ↓Stranded: price and scope ↓SalonRize: price and scope ↓

Typical paid monthly spend: Insufficient comparable client-paid evidence. These are public reference points, not an industry average or an all-in budget. Media, setup and extra work must be checked separately.

Your figures, your scope

Build your own budget.

Enter a written quote or your own allowance. Published examples are not filled in or added together: they cover different scopes, currencies and billing periods.

Check this guide’s sourced prices and exclusions ↓, then confirm which items your proposal includes. Count each cost once.

Currency for all your entries

Changing currency clears the amounts. There is no currency conversion.

Use numbers with up to two decimal places, without commas or currency symbols. Leave unknown costs blank; enter 0 only if you have confirmed no charge.

Monthly agency fees

Management, retainer or recurring project work.

Monthly ad spend

Media paid to advertising platforms, separately from agency fees.

Other monthly costs

Tools, hosting or production not already included above.

One-time setup or project fees

Onboarding, builds or a fixed project. Do not also enter this as a monthly fee.

Other one-time costs

Extra work not already included in the project fee.

Entered monthly subtotal: —No amounts entered.
Entered one-time subtotal: —No amounts entered.

These are subtotals of your entries, not a quote or an all-in estimate. Blank items are unknown, not free. Taxes, usage charges, percentage fees and any omitted work still need confirming. Monthly and one-time costs remain separate.

Amounts stay on this page. They are not saved, submitted with a brief, or sent to analytics.

Separate the work before the budget

Costs by service.

A package fee is not the price of every service inside it. We only show a separate fee when the source publishes one. Do not add bundled rows together or treat management fees as including ad spend. Missing prices mean this research has not established a rate, not that the work is free.

Google Ads management

Published service price

Stranded: $1,250/month

Up to 10 ad groups; media extra; six-month initial service agreement.

Write a google ads management brief →

Stranded: scope and source ↓

Meta Ads management

Published service price

Stranded: $1,250/month for Meta

One chosen paid-social platform; Google is a separate service and fee.

Write a meta ads management brief →

Stranded: scope and source ↓

Content production

Part of a package

No standalone price published

Stranded Studio: $2,300/$4,600/$6,900 monthly. Includes1/2/3 shoot days plus social operations; SoCal & NYC coverage. No shoot-only allocation.

Write a content production brief →

Stranded: scope and source ↓

Social media management

Published service price

Stranded Strategy from $1,600/month

Client creates assets; entry scope 8 posts/two platforms. Studio production tiers cost more.

Write a social media management brief →

Stranded: scope and source ↓

Website hosting

Part of a package

No standalone price published

SalonRize: within $199/year care. Requires separately purchased site; includes domain, maintenance and limited edits. Stranded hosting separate.

Write a website hosting brief →

Stranded: scope and source ↓SalonRize: scope and source ↓

Website build

Published service price

SalonRize $399/$799; Stranded $6,000–$10,000 projects

Different page, booking and customization scopes; not interchangeable endpoints of one benchmark.

Write a website build brief →

Stranded: scope and source ↓SalonRize: scope and source ↓

The numbers, with context

Published price references.

Advertised price$ as published; confirm currency

Stranded

$1,250/month Google; $1,250/month one paid-social platform

Hair-salon paid media

What the source includes

Google: up to 10 ad groups, tracking, optimization and reporting. Paid social: choose Meta or another named platform.

Exclusions and terms to check

Media billed directly by platforms; Google and paid social are separate fees. Setup charge not established.
Broader salon/aesthetics FAQ specifies initial six months, then monthly.

Not an all-channel price; verify selected platforms and landing-page scope.

Read the source ↗Supporting scope 1 ↗US; confirm local coverage · Checked 2026-11-07

Advertised price$ as published; confirm currency

Stranded

$6,000–$10,000 project

Salon website build

What the source includes

Up to 10 custom pages, WordPress/Shopify development, integrations and on-page setup.

Exclusions and terms to check

Third-party hosting purchased/billed separately; setup of hosting is not ongoing hosting inclusion.
Confirm milestones, ownership, hosting and ongoing care in proposal.

Provider claims about accessibility are not an independent compliance audit.

Read the source ↗US; confirm coverage · Checked 2026-11-07

Advertised price$ as published; confirm currency

SalonRize

$399 or $799 build; $199/year upkeep

Nail/beauty salon websites

What the source includes

Essential: five pages/basic booking form. Professional: fuller booking/payment features. Annual care covers domain, hosting, SSL, maintenance and two edits/month.

Exclusions and terms to check

Build charged once; annual care is separate. Extra edits/custom features quoted; payment-provider charges not established.
Site advertised as owned after purchase; confirm portability and annual renewal.

Website scope differs substantially from a larger custom project. Do not convert annual care to a market monthly benchmark.

Read the source ↗US, Australia and Canada named; confirm currency for location · Checked 2026-11-07

What changes the quote

Scope moves the price.

Bookable services, stylists and location count
Client asset supply versus on-site shoots
Scheduling/payment integrations and retention campaigns

Before you sign

Ask for this in writing.

Specify who films, edits, approves and answers DMs.
Get client image releases and music rights.
Separate bookings from no-shows and repeat appointments.
Confirm platform fees, hosting and initial term.

Give every agency the same questions

Compare quotes on the same terms.

Tick an item after each agency has answered it in writing. A lower fee can cover less work; keep your goal, scope and time period consistent.

Same deliverables and goalAsk each agency to list the channels, deliverables, quantities, revisions, deadlines and success measures for the same brief.
Agency fee and billing periodSeparate the monthly retainer, hourly or project fee. Ask what is included, any minimum commitment, and the currency and tax treatment.
Ad spend paid to platformsList media spend separately. Confirm who pays the platforms, any minimum spend, markups and whether management fees change with spend.
Setup and extra costsItemize onboarding, creative production, tools, hosting, travel and out-of-scope rates. Mark bundled items so you do not count them twice.
Variable fees and assumptionsFor percentage-of-spend or performance fees, ask for the formula, a worked example, caps and the measurement basis. Identify anything still priced on request.
Contract and exit termsCompare contract length, renewal, notice period, cancellation fees, payment schedule and the cost of handing work over.
Team, access and ownershipConfirm who will do the work, available capacity, account access, ownership of data and creative, and what transfers to you if the relationship ends.
Evidence and reportingAsk for comparable client references, the source and dates behind result claims, the attribution approach, and reporting frequency. A case study is not a result guarantee.

Download checklist (.txt) ↓Includes the industry questions above. Your checks are not sent to us.

A few useful answers

Common questions.

Does paying for social management include an on-site shoot?

Not necessarily. Stranded separates client-created-content Strategy plans from Studio packages with production days.

Does a website project include hosting forever?

No. SalonRize separately prices annual care; Stranded expressly excludes third-party hosting.

Evidence, not promises.

Published packages can change. Confirm a written proposal with the provider before budgeting. Prices do not establish quality, ranking, or likely results. Ask for comparable client references and a measurement plan before hiring.

How Agency Standings evaluates evidence →

What are you planning?

A short brief for our review. Agency coverage is strongest in ecommerce; a cost guide does not mean we have a matching agency.

Salons and day spasPaid media, content, social and websites

Budget at a glance

Published monthly fee examples

Stranded: price and scope ↓Stranded: price and scope ↓Stranded: price and scope ↓SalonRize: price and scope ↓

Your figures, your scope

Build your own budget.

Enter a written quote or your own allowance. Published examples are not filled in or added together: they cover different scopes, currencies and billing periods.

Check this guide’s sourced prices and exclusions ↓, then confirm which items your proposal includes. Count each cost once.

Currency for all your entries

Changing currency clears the amounts. There is no currency conversion.

Use numbers with up to two decimal places, without commas or currency symbols. Leave unknown costs blank; enter 0 only if you have confirmed no charge.

Monthly agency fees

Management, retainer or recurring project work.

Monthly ad spend

Media paid to advertising platforms, separately from agency fees.

Other monthly costs

Tools, hosting or production not already included above.

One-time setup or project fees

Onboarding, builds or a fixed project. Do not also enter this as a monthly fee.

Other one-time costs

Extra work not already included in the project fee.

Entered monthly subtotal: —No amounts entered.
Entered one-time subtotal: —No amounts entered.

Amounts stay on this page. They are not saved, submitted with a brief, or sent to analytics.

Separate the work before the budget

Costs by service.

Google Ads management

Published service price

Stranded: $1,250/month

Up to 10 ad groups; media extra; six-month initial service agreement.

Write a google ads management brief →

Stranded: scope and source ↓

Meta Ads management

Published service price

Stranded: $1,250/month for Meta

One chosen paid-social platform; Google is a separate service and fee.

Write a meta ads management brief →

Stranded: scope and source ↓

Content production

Part of a package

No standalone price published

Stranded Studio: $2,300/$4,600/$6,900 monthly. Includes1/2/3 shoot days plus social operations; SoCal & NYC coverage. No shoot-only allocation.

Write a content production brief →

Stranded: scope and source ↓

Social media management

Published service price

Stranded Strategy from $1,600/month

Client creates assets; entry scope 8 posts/two platforms. Studio production tiers cost more.

Write a social media management brief →

Stranded: scope and source ↓

Website hosting

Part of a package

No standalone price published

SalonRize: within $199/year care. Requires separately purchased site; includes domain, maintenance and limited edits. Stranded hosting separate.

Write a website hosting brief →

Stranded: scope and source ↓SalonRize: scope and source ↓

Website build

Published service price

SalonRize $399/$799; Stranded $6,000–$10,000 projects

Different page, booking and customization scopes; not interchangeable endpoints of one benchmark.

Write a website build brief →

Stranded: scope and source ↓SalonRize: scope and source ↓

The numbers, with context

Published price references.

Advertised price$ as published; confirm currency

Stranded

$1,250/month Google; $1,250/month one paid-social platform

Hair-salon paid media

What the source includes

Google: up to 10 ad groups, tracking, optimization and reporting. Paid social: choose Meta or another named platform.

Exclusions and terms to check

Media billed directly by platforms; Google and paid social are separate fees. Setup charge not established.
Broader salon/aesthetics FAQ specifies initial six months, then monthly.

Not an all-channel price; verify selected platforms and landing-page scope.

Read the source ↗Supporting scope 1 ↗US; confirm local coverage · Checked 2026-11-07

Advertised price$ as published; confirm currency

Stranded

$6,000–$10,000 project

Salon website build

What the source includes

Up to 10 custom pages, WordPress/Shopify development, integrations and on-page setup.

Exclusions and terms to check

Third-party hosting purchased/billed separately; setup of hosting is not ongoing hosting inclusion.
Confirm milestones, ownership, hosting and ongoing care in proposal.

Provider claims about accessibility are not an independent compliance audit.

Read the source ↗US; confirm coverage · Checked 2026-11-07

Advertised price$ as published; confirm currency

SalonRize

$399 or $799 build; $199/year upkeep

Nail/beauty salon websites

What the source includes

Essential: five pages/basic booking form. Professional: fuller booking/payment features. Annual care covers domain, hosting, SSL, maintenance and two edits/month.

Exclusions and terms to check

Build charged once; annual care is separate. Extra edits/custom features quoted; payment-provider charges not established.
Site advertised as owned after purchase; confirm portability and annual renewal.

Website scope differs substantially from a larger custom project. Do not convert annual care to a market monthly benchmark.

Read the source ↗US, Australia and Canada named; confirm currency for location · Checked 2026-11-07

What changes the quote

Scope moves the price.

Bookable services, stylists and location count
Client asset supply versus on-site shoots
Scheduling/payment integrations and retention campaigns

Before you sign

Ask for this in writing.

Specify who films, edits, approves and answers DMs.
Get client image releases and music rights.
Separate bookings from no-shows and repeat appointments.
Confirm platform fees, hosting and initial term.

Give every agency the same questions

Compare quotes on the same terms.

Tick an item after each agency has answered it in writing. A lower fee can cover less work; keep your goal, scope and time period consistent.

Same deliverables and goalAsk each agency to list the channels, deliverables, quantities, revisions, deadlines and success measures for the same brief.
Agency fee and billing periodSeparate the monthly retainer, hourly or project fee. Ask what is included, any minimum commitment, and the currency and tax treatment.
Ad spend paid to platformsList media spend separately. Confirm who pays the platforms, any minimum spend, markups and whether management fees change with spend.
Setup and extra costsItemize onboarding, creative production, tools, hosting, travel and out-of-scope rates. Mark bundled items so you do not count them twice.
Variable fees and assumptionsFor percentage-of-spend or performance fees, ask for the formula, a worked example, caps and the measurement basis. Identify anything still priced on request.
Contract and exit termsCompare contract length, renewal, notice period, cancellation fees, payment schedule and the cost of handing work over.
Team, access and ownershipConfirm who will do the work, available capacity, account access, ownership of data and creative, and what transfers to you if the relationship ends.
Evidence and reportingAsk for comparable client references, the source and dates behind result claims, the attribution approach, and reporting frequency. A case study is not a result guarantee.

Download checklist (.txt) ↓Includes the industry questions above. Your checks are not sent to us.

A few useful answers

Common questions.

Does paying for social management include an on-site shoot?

Not necessarily. Stranded separates client-created-content Strategy plans from Studio packages with production days.

Does a website project include hosting forever?

No. SalonRize separately prices annual care; Stranded expressly excludes third-party hosting.

Evidence, not promises.

How Agency Standings evaluates evidence →

Published monthly fee examples

Build your own budget.

Costs by service.

Google Ads management

Meta Ads management

Content production

Social media management

Website hosting

Website build

Published price references.

Stranded

What the source includes

Exclusions and terms to check

Stranded

What the source includes

Exclusions and terms to check

Stranded

What the source includes

Exclusions and terms to check

SalonRize

What the source includes

Exclusions and terms to check

Scope moves the price.

Ask for this in writing.

Compare quotes on the same terms.

Common questions.

Evidence, not promises.

More cost guides.

Published monthly fee examples

Build your own budget.

Costs by service.

Google Ads management

Meta Ads management

Content production

Social media management

Website hosting

Website build

Published price references.

Stranded

What the source includes

Exclusions and terms to check

Stranded

What the source includes

Exclusions and terms to check

Stranded

What the source includes

Exclusions and terms to check

SalonRize

What the source includes

Exclusions and terms to check

Scope moves the price.

Ask for this in writing.

Compare quotes on the same terms.

Common questions.

Evidence, not promises.

More cost guides.