Managed IT marketing agency costs

A hosted marketing kit and an outsourced marketing team are different purchases. Compare content execution, software limits and exit rights before comparing their monthly prices.

Sources checked 2026-11-07 · Prices in their original currency

Budget at a glance

Published monthly fee examples

Your MSP Marketing advertises a hosted website/CRM kit at $1,500/month plus $399 setup; the provider retains website ownership. Equilibrium advertises outsourced marketing from $3,500/month, with third-party software and production extra. These are different scopes, not endpoints of a comparable range. Dollar currency is not specified.

Your MSP Marketing / The Business Growers: price and scope ↓Equilibrium Consulting: price and scope ↓

Typical paid monthly spend: Insufficient comparable client-paid evidence. These are public reference points, not an industry average or an all-in budget. Media, setup and extra work must be checked separately.

Your figures, your scope

Build your own budget.

Enter a written quote or your own allowance. Published examples are not filled in or added together: they cover different scopes, currencies and billing periods.

Check this guide’s sourced prices and exclusions ↓, then confirm which items your proposal includes. Count each cost once.

Currency for all your entries

Changing currency clears the amounts. There is no currency conversion.

Use numbers with up to two decimal places, without commas or currency symbols. Leave unknown costs blank; enter 0 only if you have confirmed no charge.

Monthly agency fees

Management, retainer or recurring project work.

Monthly ad spend

Media paid to advertising platforms, separately from agency fees.

Other monthly costs

Tools, hosting or production not already included above.

One-time setup or project fees

Onboarding, builds or a fixed project. Do not also enter this as a monthly fee.

Other one-time costs

Extra work not already included in the project fee.

Entered monthly subtotal: —No amounts entered.
Entered one-time subtotal: —No amounts entered.

These are subtotals of your entries, not a quote or an all-in estimate. Blank items are unknown, not free. Taxes, usage charges, percentage fees and any omitted work still need confirming. Monthly and one-time costs remain separate.

Amounts stay on this page. They are not saved, submitted with a brief, or sent to analytics.

Separate the work before the budget

Costs by service.

A package fee is not the price of every service inside it. We only show a separate fee when the source publishes one. Do not add bundled rows together or treat management fees as including ad spend. Missing prices mean this research has not established a rate, not that the work is free.

Google Ads management

Published service price

USD $997/month or $1,297/month

MSP Sprout: $997 requires three months; $1,297 has no minimum. Up-to-$5k media wording is ambiguous; obtain separate media-payment terms, do not assume an included subsidy.

Write a google ads management brief →

MSP Sprout: scope and source ↓

Meta Ads management

Price not established

Not established

The sources reviewed for managed it and cybersecurity services do not establish a separate Meta Ads management rate or definite inclusion. Paid campaigns and organic posting are different services.

Write a meta ads management brief →

Content production

Part of a package

No standalone price published

Equilibrium blogs/graphics/collateral in its outsourced program; quantities scoped. Your MSP kit includes site copy/templates.

Write a content production brief →

Equilibrium Consulting: scope and source ↓Your MSP Marketing / The Business Growers: scope and source ↓

Social media management

Part of a package

No standalone price published

Equilibrium includes execution/posting. Your MSP calendar and templates are DIY support, not managed publishing.

Write a social media management brief →

Equilibrium Consulting: scope and source ↓Your MSP Marketing / The Business Growers: scope and source ↓

Website build

Part of a package

No standalone price published

Your MSP includes a hosted site and customized copy in its kit. The provider retains ownership; setup is separate, not an independently priced website purchase.

Write a website build brief →

Your MSP Marketing / The Business Growers: scope and source ↓

Website hosting

Part of a package

No standalone price published

Both programs include hosting. Equilibrium may charge migration; Your MSP retains website ownership and restricts portability.

Write a website hosting brief →

Equilibrium Consulting: scope and source ↓Your MSP Marketing / The Business Growers: scope and source ↓

Email marketing

Part of a package

No standalone price published

Equilibrium includes one monthly campaign, software/production extra. Your MSP offers tools/nurture, not equivalent campaign execution.

Write a email marketing brief →

Equilibrium Consulting: scope and source ↓Your MSP Marketing / The Business Growers: scope and source ↓

Website support

Part of a package

No standalone price published

Your MSP: up to one hour monthly. Equilibrium includes site management without a published hour allowance.

Write a website support brief →

Your MSP Marketing / The Business Growers: scope and source ↓Equilibrium Consulting: scope and source ↓

The numbers, with context

Published price references.

Advertised price$ as published; confirm currency

Equilibrium Consulting

From $3,500 per month

Outsourced marketing for MSPs and IT service providers

What the source includes

Strategy and execution, one monthly email campaign, social/blog work, sales collateral and webinar/event coordination.
Organic SEO, website management/hosting and vendor marketing-development-fund coordination; quantities beyond email need scoping.

Exclusions and terms to check

Third-party software, printing, postage, lists and production are separate.
An existing-site transfer fee may apply; extra brands, sites and geographic markets increase cost.
Starting rate; exact scope, commitment and cancellation terms need a written quote.

Use the dedicated pricing page's $3,500 starting rate. A separate FAQ still mentions $2,500 without matching scope; confirm before purchase.

Read the source ↗Confirm service geography; provider lists Myrtle Beach, South Carolina. · Checked 2026-11-07

Advertised price$ as published; confirm currency

Your MSP Marketing / The Business Growers

$1,500 per month + $399 setup

Hosted website, CRM and limited local-marketing kit

What the source includes

Hosted site with customized copy and up to one hour of monthly edits; CRM, tracking and nurture tools.
Google Business Profile management, an annual social guide and twenty editable branded templates.

Exclusions and terms to check

FAQ says local SEO excludes on-page and off-page optimization.
Social templates are not done-for-you posting. Confirm messaging usage, media and any extra work.
Setup fee is additional; minimum term and cancellation charges are not stated on the pricing page.

The provider's FAQ says it owns the website and the site cannot move to another host. This is a constrained kit, not equivalent to a full outsourced agency.

Read the source ↗Scope and terms ↗Confirm service geography. · Checked 2026-11-07

Advertised priceUSD

MSP Sprout

USD $997/mo with three-month minimum; $1,297/mo without minimum

MSP Google Ads management

What the source includes

Setup, landing page, weekly optimization, remarketing/reporting; stated spend tier up to $5,000/month.

Exclusions and terms to check

Media wording is ambiguous: page says include up to $5,000 ad spend; separate demand-generation page says media billed separately. Obtain explicit media terms.
Higher-spend fee calculation needs confirmation.

Do not present as an all-in price or $5,000 media subsidy. General pricing page is being refreshed.

Read the source ↗U.S./Canada MSPs · Checked 2026-11-07

What changes the quote

Scope moves the price.

Local MSP versus multi-market or specialist security positioning.
Original technical content, customer stories and expert review.
CRM/PSA integration, lead qualification and sales reporting.
Vendor-funded campaigns, events, third-party tools and multiple sites.

Before you sign

Ask for this in writing.

Define which work is executed for you and which assets are templates.
Ask whether SEO includes website work or only Business Profile management.
Document website ownership, portability and CRM/data exports.
Measure qualified meetings and sales pipeline, with lead acceptance rules.

Give every agency the same questions

Compare quotes on the same terms.

Tick an item after each agency has answered it in writing. A lower fee can cover less work; keep your goal, scope and time period consistent.

Same deliverables and goalAsk each agency to list the channels, deliverables, quantities, revisions, deadlines and success measures for the same brief.
Agency fee and billing periodSeparate the monthly retainer, hourly or project fee. Ask what is included, any minimum commitment, and the currency and tax treatment.
Ad spend paid to platformsList media spend separately. Confirm who pays the platforms, any minimum spend, markups and whether management fees change with spend.
Setup and extra costsItemize onboarding, creative production, tools, hosting, travel and out-of-scope rates. Mark bundled items so you do not count them twice.
Variable fees and assumptionsFor percentage-of-spend or performance fees, ask for the formula, a worked example, caps and the measurement basis. Identify anything still priced on request.
Contract and exit termsCompare contract length, renewal, notice period, cancellation fees, payment schedule and the cost of handing work over.
Team, access and ownershipConfirm who will do the work, available capacity, account access, ownership of data and creative, and what transfers to you if the relationship ends.
Evidence and reportingAsk for comparable client references, the source and dates behind result claims, the attribution approach, and reporting frequency. A case study is not a result guarantee.

Download checklist (.txt) ↓Includes the industry questions above. Your checks are not sent to us.

A few useful answers

Common questions.

Will I own the website?

It depends on the offer. Your MSP Marketing's FAQ says it retains website ownership and the site cannot transfer to another host. Read exit terms before choosing. Read the guidance ↗

Are these comparable full-service retainers?

No. The $1,500 offer is a hosted website/CRM kit with limited SEO and social templates; Equilibrium's starting offer covers broader strategy and execution.

Evidence, not promises.

Published packages can change. Confirm a written proposal with the provider before budgeting. Prices do not establish quality, ranking, or likely results. Ask for comparable client references and a measurement plan before hiring.

How Agency Standings evaluates evidence →

What are you planning?

A short brief for our review. Agency coverage is strongest in ecommerce; a cost guide does not mean we have a matching agency.

Managed IT and cybersecurity servicesOutsourced marketing and website/CRM kits

Budget at a glance

Published monthly fee examples

Your MSP Marketing / The Business Growers: price and scope ↓Equilibrium Consulting: price and scope ↓

Your figures, your scope

Build your own budget.

Enter a written quote or your own allowance. Published examples are not filled in or added together: they cover different scopes, currencies and billing periods.

Check this guide’s sourced prices and exclusions ↓, then confirm which items your proposal includes. Count each cost once.

Currency for all your entries

Changing currency clears the amounts. There is no currency conversion.

Use numbers with up to two decimal places, without commas or currency symbols. Leave unknown costs blank; enter 0 only if you have confirmed no charge.

Monthly agency fees

Management, retainer or recurring project work.

Monthly ad spend

Media paid to advertising platforms, separately from agency fees.

Other monthly costs

Tools, hosting or production not already included above.

One-time setup or project fees

Onboarding, builds or a fixed project. Do not also enter this as a monthly fee.

Other one-time costs

Extra work not already included in the project fee.

Entered monthly subtotal: —No amounts entered.
Entered one-time subtotal: —No amounts entered.

Amounts stay on this page. They are not saved, submitted with a brief, or sent to analytics.

Separate the work before the budget

Costs by service.

Google Ads management

Published service price

USD $997/month or $1,297/month

MSP Sprout: $997 requires three months; $1,297 has no minimum. Up-to-$5k media wording is ambiguous; obtain separate media-payment terms, do not assume an included subsidy.

Write a google ads management brief →

MSP Sprout: scope and source ↓

Meta Ads management

Price not established

Not established

The sources reviewed for managed it and cybersecurity services do not establish a separate Meta Ads management rate or definite inclusion. Paid campaigns and organic posting are different services.

Write a meta ads management brief →

Content production

Part of a package

No standalone price published

Equilibrium blogs/graphics/collateral in its outsourced program; quantities scoped. Your MSP kit includes site copy/templates.

Write a content production brief →

Equilibrium Consulting: scope and source ↓Your MSP Marketing / The Business Growers: scope and source ↓

Social media management

Part of a package

No standalone price published

Equilibrium includes execution/posting. Your MSP calendar and templates are DIY support, not managed publishing.

Write a social media management brief →

Equilibrium Consulting: scope and source ↓Your MSP Marketing / The Business Growers: scope and source ↓

Website build

Part of a package

No standalone price published

Your MSP includes a hosted site and customized copy in its kit. The provider retains ownership; setup is separate, not an independently priced website purchase.

Write a website build brief →

Your MSP Marketing / The Business Growers: scope and source ↓

Website hosting

Part of a package

No standalone price published

Both programs include hosting. Equilibrium may charge migration; Your MSP retains website ownership and restricts portability.

Write a website hosting brief →

Equilibrium Consulting: scope and source ↓Your MSP Marketing / The Business Growers: scope and source ↓

Email marketing

Part of a package

No standalone price published

Equilibrium includes one monthly campaign, software/production extra. Your MSP offers tools/nurture, not equivalent campaign execution.

Write a email marketing brief →

Equilibrium Consulting: scope and source ↓Your MSP Marketing / The Business Growers: scope and source ↓

Website support

Part of a package

No standalone price published

Your MSP: up to one hour monthly. Equilibrium includes site management without a published hour allowance.

Write a website support brief →

Your MSP Marketing / The Business Growers: scope and source ↓Equilibrium Consulting: scope and source ↓

The numbers, with context

Published price references.

Advertised price$ as published; confirm currency

Equilibrium Consulting

From $3,500 per month

Outsourced marketing for MSPs and IT service providers

What the source includes

Strategy and execution, one monthly email campaign, social/blog work, sales collateral and webinar/event coordination.
Organic SEO, website management/hosting and vendor marketing-development-fund coordination; quantities beyond email need scoping.

Exclusions and terms to check

Third-party software, printing, postage, lists and production are separate.
An existing-site transfer fee may apply; extra brands, sites and geographic markets increase cost.
Starting rate; exact scope, commitment and cancellation terms need a written quote.

Use the dedicated pricing page's $3,500 starting rate. A separate FAQ still mentions $2,500 without matching scope; confirm before purchase.

Read the source ↗Confirm service geography; provider lists Myrtle Beach, South Carolina. · Checked 2026-11-07

Advertised price$ as published; confirm currency

Your MSP Marketing / The Business Growers

$1,500 per month + $399 setup

Hosted website, CRM and limited local-marketing kit

What the source includes

Hosted site with customized copy and up to one hour of monthly edits; CRM, tracking and nurture tools.
Google Business Profile management, an annual social guide and twenty editable branded templates.

Exclusions and terms to check

FAQ says local SEO excludes on-page and off-page optimization.
Social templates are not done-for-you posting. Confirm messaging usage, media and any extra work.
Setup fee is additional; minimum term and cancellation charges are not stated on the pricing page.

The provider's FAQ says it owns the website and the site cannot move to another host. This is a constrained kit, not equivalent to a full outsourced agency.

Read the source ↗Scope and terms ↗Confirm service geography. · Checked 2026-11-07

Advertised priceUSD

MSP Sprout

USD $997/mo with three-month minimum; $1,297/mo without minimum

MSP Google Ads management

What the source includes

Setup, landing page, weekly optimization, remarketing/reporting; stated spend tier up to $5,000/month.

Exclusions and terms to check

Media wording is ambiguous: page says include up to $5,000 ad spend; separate demand-generation page says media billed separately. Obtain explicit media terms.
Higher-spend fee calculation needs confirmation.

Do not present as an all-in price or $5,000 media subsidy. General pricing page is being refreshed.

Read the source ↗U.S./Canada MSPs · Checked 2026-11-07

What changes the quote

Scope moves the price.

Local MSP versus multi-market or specialist security positioning.
Original technical content, customer stories and expert review.
CRM/PSA integration, lead qualification and sales reporting.
Vendor-funded campaigns, events, third-party tools and multiple sites.

Before you sign

Ask for this in writing.

Define which work is executed for you and which assets are templates.
Ask whether SEO includes website work or only Business Profile management.
Document website ownership, portability and CRM/data exports.
Measure qualified meetings and sales pipeline, with lead acceptance rules.

Give every agency the same questions

Compare quotes on the same terms.

Tick an item after each agency has answered it in writing. A lower fee can cover less work; keep your goal, scope and time period consistent.

Same deliverables and goalAsk each agency to list the channels, deliverables, quantities, revisions, deadlines and success measures for the same brief.
Agency fee and billing periodSeparate the monthly retainer, hourly or project fee. Ask what is included, any minimum commitment, and the currency and tax treatment.
Ad spend paid to platformsList media spend separately. Confirm who pays the platforms, any minimum spend, markups and whether management fees change with spend.
Setup and extra costsItemize onboarding, creative production, tools, hosting, travel and out-of-scope rates. Mark bundled items so you do not count them twice.
Variable fees and assumptionsFor percentage-of-spend or performance fees, ask for the formula, a worked example, caps and the measurement basis. Identify anything still priced on request.
Contract and exit termsCompare contract length, renewal, notice period, cancellation fees, payment schedule and the cost of handing work over.
Team, access and ownershipConfirm who will do the work, available capacity, account access, ownership of data and creative, and what transfers to you if the relationship ends.
Evidence and reportingAsk for comparable client references, the source and dates behind result claims, the attribution approach, and reporting frequency. A case study is not a result guarantee.

Download checklist (.txt) ↓Includes the industry questions above. Your checks are not sent to us.

A few useful answers

Common questions.

Will I own the website?

It depends on the offer. Your MSP Marketing's FAQ says it retains website ownership and the site cannot transfer to another host. Read exit terms before choosing. Read the guidance ↗

Are these comparable full-service retainers?

No. The $1,500 offer is a hosted website/CRM kit with limited SEO and social templates; Equilibrium's starting offer covers broader strategy and execution.

Evidence, not promises.

How Agency Standings evaluates evidence →

Published monthly fee examples

Build your own budget.

Costs by service.

Google Ads management

Meta Ads management

Content production

Social media management

Website build

Website hosting

Email marketing

Website support

Published price references.

Equilibrium Consulting

What the source includes

Exclusions and terms to check

Your MSP Marketing / The Business Growers

What the source includes

Exclusions and terms to check

MSP Sprout

What the source includes

Exclusions and terms to check

Scope moves the price.

Ask for this in writing.

Compare quotes on the same terms.

Common questions.

Evidence, not promises.

More cost guides.

Published monthly fee examples

Build your own budget.

Costs by service.

Google Ads management

Meta Ads management

Content production

Social media management

Website build

Website hosting

Email marketing

Website support

Published price references.

Equilibrium Consulting

What the source includes

Exclusions and terms to check

Your MSP Marketing / The Business Growers

What the source includes

Exclusions and terms to check

MSP Sprout

What the source includes

Exclusions and terms to check

Scope moves the price.

Ask for this in writing.

Compare quotes on the same terms.

Common questions.

Evidence, not promises.

More cost guides.