Published monthly fee examples
For a focused purchase, BrightFire lists $160 per Google campaign, $100 for organic social or $170 for its website subscription. Those are distinct services, not a complete acquisition budget. NxSure Core is $350/month plus $3,000 setup, or $3,600 billed annually plus setup. Keep Insurance Marketing Co's separate website project outside recurring-fee comparisons. Confirm dollar currency.
Typical paid monthly spend: Insufficient comparable client-paid evidence. These are public reference points, not an industry average or an all-in budget. Media, setup and extra work must be checked separately.
Separate the work before the budget
Costs by service.
A package fee is not the price of every service inside it. We only show a separate fee when the source publishes one. Do not add bundled rows together or treat management fees as including ad spend. Missing prices mean this research has not established a rate, not that the work is free.
Google Ads management
Published service priceBrightFire: $160/month per campaign
Google-specific management. Search media starts at the provider's stated $300/month minimum; setup is included. The campaign count matters.
Meta Ads management
Part of a packageNo standalone price published
Insurance Marketing Co: inside $5,500/month Full-Funnel. Google and Meta are named within an integrated program. There is no separable Meta allocation, and media is extra.
Content production
Part of a packageNo standalone price published
Insurance Marketing Co: inside $3,500/month Growth. The content scope lists four articles and a repurposed client recording monthly. BrightFire's lower-fee website instead uses licensed content. Do not compare these as identical writing packages.
Social media management
Published service priceBrightFire: $100/month; custom campaigns extra
Organic publishing with up to 32 category-based posts monthly. This does not establish paid Meta management.
Website hosting
Part of a packageIncluded in BrightFire website and NxSure Core subscriptions
Neither is a hosting-only price. Insurance Marketing Co separately passes through authorized hosting costs without a fixed public hosting rate.
Website build
Published service priceInsurance Marketing Co: $2,500–$8,000 one-time
A separately stated project range with page count and integrations to be agreed. Monthly marketing and hosting are additional; do not amortize the build into a monthly agency-fee claim.
The numbers, with context
Published price references.
BrightFire
$160/month per campaign, media additional
Google advertising management for independent insurance agencies
What the source includes
- Campaign setup and optimization, landing page, call tracking and monthly reporting
Exclusions and terms to check
- Google media: minimum $300/month search or $200/month display
- Terms: No setup fee; cancel anytime; 30-day service guarantee excludes custom billable work
Not Meta management. Confirm campaign count and website requirements.
BrightFire
$100/month; custom campaigns +$75 each/month
Managed organic insurance social posts
What the source includes
- Up to 32 posts monthly; Facebook, Instagram, LinkedIn and Google Business Profile; dashboard and profile branding
Exclusions and terms to check
- Custom campaign surcharge; paid media not established
- Terms: No setup fees or contract
Category-selected content is not 32 bespoke videos or a paid Meta campaign.
BrightFire
$170/month website subscription
Custom-designed insurance website with ongoing platform services
What the source includes
- Design, licensed product copy and blog content, hosting, security and support
Exclusions and terms to check
- Additional custom layouts cost extra; no email hosting
- Terms: No setup fee or contract; must host with BrightFire
Cancellation shuts down the site; replacement requires a new design and the client's own content. Domain remains client-owned.
NxSure
$350/month plus $3,000 setup; annual option $3,600/year
Website and local-presence bundle for independent agencies
What the source includes
- Custom website, hosting/SSL/security, 14 approved insurance articles/posts monthly, Facebook/Instagram publishing, two site edits monthly
Exclusions and terms to check
- Custom integrations scoped separately; external AI subscriptions excluded
- Terms: Cancel anytime; client retains website code in own GitHub repository
Annual option advertised as $300/month billed annually. Setup and recurring services are not separately purchasable deliverable prices.
Insurance Marketing Co
$5,500/month Full-Funnel bundle
Integrated insurance marketing including Google and Meta
What the source includes
- SEO/content, paid ads, landing-page optimization, CRM automation and reporting
Exclusions and terms to check
- Media; authorized hosting, domains, software and data; legal/compliance sign-off
- Terms: Month-to-month; proposal determines binding fee
No standalone Google or Meta allocation; website build charged separately.
Insurance Marketing Co
Content included in $3,500/month Growth tier
Managed content program within a wider insurance-marketing tier
What the source includes
- Four reviewed articles monthly, 900–1,500 words each; one client-recorded video repurposed; content map and reporting
Exclusions and terms to check
- Not a standalone writing fee; filming requires client participation
- Terms: Confirm the promised outputs in the proposal
The listed Growth fee also funds other marketing work; do not derive a per-article or per-video price.
Insurance Marketing Co
$2,500–$8,000 one-time website build
Insurance agency custom website project
What the source includes
- Scope commonly describes 5–12 pages, forms, tracking, CRM routing and on-page SEO
Exclusions and terms to check
- Recurring marketing and third-party hosting/domain/software charges are separate
- Terms: Final scope/proposal controls price; paid client deliverables transfer, provider's internal tooling does not
Provider's own advertised project range, not a market average; confirm exact pages and integrations.
What changes the quote
Scope moves the price.
- Number of insurance lines, offices and separately managed advertising campaigns.
- Licensed-library content versus original expert-reviewed writing and video editing.
- Lead-routing, CRM integration, consent records and the agency's approval workflow.
- An ongoing vendor-hosted platform versus a transferable custom website.
Before you sign
Ask for this in writing.
- Ask for separate totals for management, media, setup/build and third-party tools.
- Specify the exact Google/Meta campaigns and what counts as one campaign.
- Record article/video quantities, originality, image rights and who approves regulated claims.
- Test a lead from form or phone call through the CRM and into the reporting system.
- Get written cancellation, website export, content licensing and ad-account ownership terms.
A few useful answers
Common questions.
Does the advertised ad-management fee include media?
Not in the BrightFire Google offer or Insurance Marketing Co program. Keep platform spend separate and confirm any minimum.
Is a website subscription equivalent to buying a website?
No. BrightFire's website stops when cancelled, although the domain remains yours. NxSure says clients keep their code and website. Ask about portability before comparing fees.
Can I use the Meta bundle as a Meta-only price?
No. The Full-Funnel program contains several services. A standalone Meta fee was not established from these sources.
Evidence, not promises.
Published packages can change. Confirm a written proposal with the provider before budgeting. Prices do not establish quality, ranking, or likely results. Ask for comparable client references and a measurement plan before hiring.
How Agency Standings evaluates evidence →