Fintech software marketing agency costs

Budget for software buyers evaluating APIs, security and implementation, not just consumer account openings. Separate agency labor from media, compliance review, product engineering and financial-platform infrastructure.

Sources checked 2026-11-07 · Prices in their original currency

Budget at a glance

Published monthly fee examples

B2B SEO Services lists organic-search tiers from GBP 1,500, GBP 3,000 and GBP 5,500/month. Separately, Foursets offers 10 hours of marketing-site support for $900/month, currency to confirm. Neither is an all-channel budget; media, hosting, project builds and any external compliance review need separate allowances.

B2B SEO Services: price and scope ↓Foursets: price and scope ↓Foursets: price and scope ↓

Typical paid monthly spend: Insufficient comparable client-paid evidence. These are public reference points, not an industry average or an all-in budget. Media, setup and extra work must be checked separately.

Your figures, your scope

Build your own budget.

Enter a written quote or your own allowance. Published examples are not filled in or added together: they cover different scopes, currencies and billing periods.

Check this guide’s sourced prices and exclusions ↓, then confirm which items your proposal includes. Count each cost once.

Currency for all your entries

Changing currency clears the amounts. There is no currency conversion.

Use numbers with up to two decimal places, without commas or currency symbols. Leave unknown costs blank; enter 0 only if you have confirmed no charge.

Monthly agency fees

Management, retainer or recurring project work.

Monthly ad spend

Media paid to advertising platforms, separately from agency fees.

Other monthly costs

Tools, hosting or production not already included above.

One-time setup or project fees

Onboarding, builds or a fixed project. Do not also enter this as a monthly fee.

Other one-time costs

Extra work not already included in the project fee.

Entered monthly subtotal: —No amounts entered.
Entered one-time subtotal: —No amounts entered.

These are subtotals of your entries, not a quote or an all-in estimate. Blank items are unknown, not free. Taxes, usage charges, percentage fees and any omitted work still need confirming. Monthly and one-time costs remain separate.

Amounts stay on this page. They are not saved, submitted with a brief, or sent to analytics.

Separate the work before the budget

Costs by service.

A package fee is not the price of every service inside it. We only show a separate fee when the source publishes one. Do not add bundled rows together or treat management fees as including ad spend. Missing prices mean this research has not established a rate, not that the work is free.

Google Ads management

Separate cost to confirm

FGV: custom quote

Broader fintech paid-search offer; establish software-buyer scope and media separately.

Write a google ads management brief →

FGV: scope and source ↓

Meta Ads management

Separate cost to confirm

FGV: custom quote

Named consumer-finance channel example is not proof of a suitable B2B software acquisition plan.

Write a meta ads management brief →

FGV: scope and source ↓

Content production

Part of a package

SEO writing bundled; animation quoted separately

B2B SEO tiers include writing; Fintech Studio scopes fixed-fee product explainers and demos.

Write a content production brief →

B2B SEO Services: scope and source ↓Fintech Studio: scope and source ↓

Social media management

Price not established

Not established

Organic posting/community-management fee not established by these sources.

Write a social media management brief →

Website hosting

Separate cost to confirm

Webflow billed separately

Foursets agency fees exclude the platform subscription. Marketing-site hosting only.

Write a website hosting brief →

Foursets: scope and source ↓

Website build

Published service price

Foursets: from $15,000 redesign / $10,000 migration

Marketing-site projects; confirm dollar currency.

Write a website build brief →

Foursets: scope and source ↓

Website maintenance

Published service price

Foursets: $900/month for 10 hours

Prepaid marketing-site capacity, not hosting; overages additional.

Write a website maintenance brief →

Foursets: scope and source ↓

SEO

Published service price

B2B SEO: from GBP 1,500/month

Three tiers with different content volumes; paid channels excluded.

Write a seo brief →

B2B SEO Services: scope and source ↓

Lifecycle and CRM marketing

Separate cost to confirm

FGV: custom quote

Specify automation, creative, integrations and software licenses.

Write a lifecycle and crm marketing brief →

FGV: scope and source ↓

The numbers, with context

Published price references.

Advertised priceGBP

B2B SEO Services

Broader-sector reference

Foundation from GBP 1,500/month; Growth from GBP 3,000; Scale from GBP 5,500

B2B organic search for payments, banking-as-a-service and regtech vendors

What the source includes

Technical SEO and 2/4/8+ pages or articles monthly by tier; Growth adds digital PR and CRM reporting.

Exclusions and terms to check

Paid media, broader web development, translation and third-party costs excluded; VAT treatment unestablished.
Rolling monthly; 30 days’ notice; no setup fee.

General B2B tiers repeated on the fintech page. Provider identifies itself as new with no named B2B case study; this is asking-price evidence, not proven outcomes. Client approves regulated claims.

Read the source ↗Supporting scope 1 ↗United Kingdom; higher tier also targets United States · Checked 2026-11-07

Advertised priceDollar currency not specified

Foursets

Webflow redesign from $15,000/project; migration from $10,000/project

Fintech marketing website, not financial application development

What the source includes

Redesign includes UX/UI, Webflow build, CMS, integrations and QA; migration includes redirects/content transfer.

Exclusions and terms to check

Webflow platform/hosting paid separately; confirm currency and tax.
Fixed quote after scoping; client owns site and files.

Published starting fees, not a fintech paid average.

Read the source ↗Supporting scope 1 ↗Warsaw, Poland; international clients · Checked 2026-11-07

Advertised priceDollar currency not specified

Foursets

Broader-sector reference

10-hour web support package $900/month

General marketing-site design/development/SEO capacity

What the source includes

10 hours; allocation agreed with client.

Exclusions and terms to check

Hosting separate; confirm unused-hour expiry, taxes and dollar currency.
Prepaid; overages at same hourly rate; no retainer commitment.

Capacity purchase, not full-service marketing or app maintenance.

Read the source ↗Supporting scope 1 ↗Warsaw, Poland; international clients · Checked 2026-11-07

Advertised priceNot published

Fintech Studio

Fixed-fee project; numerical quote required

Fintech software product explainers, animated demos and webpage animations

What the source includes

Product/API visualization and iterative creative process with sales/product stakeholders.

Exclusions and terms to check

Confirm duration, formats, revisions, voice/music rights and ownership; no numerical fee published.
Fixed project fee, no retainer.

Direct specialist scope; testimonials are not independently verified outcomes or paid invoices.

Read the source ↗Service geography to confirm · Checked 2026-11-07

Advertised priceNot published

FGV

Broader-sector reference

Custom scope; no numerical agency fee published

Fintech growth services; software/API and consumer financial audiences

What the source includes

Paid search/media, creative, video, lifecycle/CRM and strategy; Google and Meta named in a consumer finance case, APIs in separate strategy work.

Exclusions and terms to check

Agency fees, media, production volumes and contract terms require quote.
Custom scope; payment, minimum term and cancellation not established.

Google/Meta case concerns home-equity finance, not a software-vendor price benchmark. Named API work establishes relevance only; no result claims adopted.

Read the source ↗Service geography to confirm · Checked 2026-11-07

What changes the quote

Scope moves the price.

Developer/API documentation versus buyer and risk-team content
Product lines, regions and local review requirements
Attribution from qualified demo to signed contract, not raw sign-ups
Marketing-site migration, integrations and security-review scope

Before you sign

Ask for this in writing.

Separate fintech software-vendor targeting from consumer lending/investing campaigns.
Name qualified reviewers and required approval steps before work starts.
Set agency fees, media, tools and product-engineering budgets separately.
Require owned accounts, source files, clear revision limits and cancellation terms.

Give every agency the same questions

Compare quotes on the same terms.

Tick an item after each agency has answered it in writing. A lower fee can cover less work; keep your goal, scope and time period consistent.

Same deliverables and goalAsk each agency to list the channels, deliverables, quantities, revisions, deadlines and success measures for the same brief.
Agency fee and billing periodSeparate the monthly retainer, hourly or project fee. Ask what is included, any minimum commitment, and the currency and tax treatment.
Ad spend paid to platformsList media spend separately. Confirm who pays the platforms, any minimum spend, markups and whether management fees change with spend.
Setup and extra costsItemize onboarding, creative production, tools, hosting, travel and out-of-scope rates. Mark bundled items so you do not count them twice.
Variable fees and assumptionsFor percentage-of-spend or performance fees, ask for the formula, a worked example, caps and the measurement basis. Identify anything still priced on request.
Contract and exit termsCompare contract length, renewal, notice period, cancellation fees, payment schedule and the cost of handing work over.
Team, access and ownershipConfirm who will do the work, available capacity, account access, ownership of data and creative, and what transfers to you if the relationship ends.
Evidence and reportingAsk for comparable client references, the source and dates behind result claims, the attribution approach, and reporting frequency. A case study is not a result guarantee.

Download checklist (.txt) ↓Includes the industry questions above. Your checks are not sent to us.

A few useful answers

Common questions.

Is this a total monthly marketing budget?

No. These are different service examples. A usable total requires a chosen scope and separate media, software, hosting and one-time costs.

Does the website price include building our fintech application?

No. It concerns the public marketing site, not transaction systems, account dashboards, underwriting or operational infrastructure.

Evidence, not promises.

Published packages can change. Confirm a written proposal with the provider before budgeting. Prices do not establish quality, ranking, or likely results. Ask for comparable client references and a measurement plan before hiring.

How Agency Standings evaluates evidence →

What are you planning?

A short brief for our review. Agency coverage is strongest in ecommerce; a cost guide does not mean we have a matching agency.

Fintech softwareSearch, technical storytelling, paid acquisition and marketing websites

Budget at a glance

Published monthly fee examples

B2B SEO Services: price and scope ↓Foursets: price and scope ↓Foursets: price and scope ↓

Your figures, your scope

Build your own budget.

Enter a written quote or your own allowance. Published examples are not filled in or added together: they cover different scopes, currencies and billing periods.

Check this guide’s sourced prices and exclusions ↓, then confirm which items your proposal includes. Count each cost once.

Currency for all your entries

Changing currency clears the amounts. There is no currency conversion.

Use numbers with up to two decimal places, without commas or currency symbols. Leave unknown costs blank; enter 0 only if you have confirmed no charge.

Monthly agency fees

Management, retainer or recurring project work.

Monthly ad spend

Media paid to advertising platforms, separately from agency fees.

Other monthly costs

Tools, hosting or production not already included above.

One-time setup or project fees

Onboarding, builds or a fixed project. Do not also enter this as a monthly fee.

Other one-time costs

Extra work not already included in the project fee.

Entered monthly subtotal: —No amounts entered.
Entered one-time subtotal: —No amounts entered.

Amounts stay on this page. They are not saved, submitted with a brief, or sent to analytics.

Separate the work before the budget

Costs by service.

Google Ads management

Separate cost to confirm

FGV: custom quote

Broader fintech paid-search offer; establish software-buyer scope and media separately.

Write a google ads management brief →

FGV: scope and source ↓

Meta Ads management

Separate cost to confirm

FGV: custom quote

Named consumer-finance channel example is not proof of a suitable B2B software acquisition plan.

Write a meta ads management brief →

FGV: scope and source ↓

Content production

Part of a package

SEO writing bundled; animation quoted separately

B2B SEO tiers include writing; Fintech Studio scopes fixed-fee product explainers and demos.

Write a content production brief →

B2B SEO Services: scope and source ↓Fintech Studio: scope and source ↓

Social media management

Price not established

Not established

Organic posting/community-management fee not established by these sources.

Write a social media management brief →

Website hosting

Separate cost to confirm

Webflow billed separately

Foursets agency fees exclude the platform subscription. Marketing-site hosting only.

Write a website hosting brief →

Foursets: scope and source ↓

Website build

Published service price

Foursets: from $15,000 redesign / $10,000 migration

Marketing-site projects; confirm dollar currency.

Write a website build brief →

Foursets: scope and source ↓

Website maintenance

Published service price

Foursets: $900/month for 10 hours

Prepaid marketing-site capacity, not hosting; overages additional.

Write a website maintenance brief →

Foursets: scope and source ↓

SEO

Published service price

B2B SEO: from GBP 1,500/month

Three tiers with different content volumes; paid channels excluded.

Write a seo brief →

B2B SEO Services: scope and source ↓

Lifecycle and CRM marketing

Separate cost to confirm

FGV: custom quote

Specify automation, creative, integrations and software licenses.

Write a lifecycle and crm marketing brief →

FGV: scope and source ↓

The numbers, with context

Published price references.

Advertised priceGBP

B2B SEO Services

Broader-sector reference

Foundation from GBP 1,500/month; Growth from GBP 3,000; Scale from GBP 5,500

B2B organic search for payments, banking-as-a-service and regtech vendors

What the source includes

Technical SEO and 2/4/8+ pages or articles monthly by tier; Growth adds digital PR and CRM reporting.

Exclusions and terms to check

Paid media, broader web development, translation and third-party costs excluded; VAT treatment unestablished.
Rolling monthly; 30 days’ notice; no setup fee.

General B2B tiers repeated on the fintech page. Provider identifies itself as new with no named B2B case study; this is asking-price evidence, not proven outcomes. Client approves regulated claims.

Read the source ↗Supporting scope 1 ↗United Kingdom; higher tier also targets United States · Checked 2026-11-07

Advertised priceDollar currency not specified

Foursets

Webflow redesign from $15,000/project; migration from $10,000/project

Fintech marketing website, not financial application development

What the source includes

Redesign includes UX/UI, Webflow build, CMS, integrations and QA; migration includes redirects/content transfer.

Exclusions and terms to check

Webflow platform/hosting paid separately; confirm currency and tax.
Fixed quote after scoping; client owns site and files.

Published starting fees, not a fintech paid average.

Read the source ↗Supporting scope 1 ↗Warsaw, Poland; international clients · Checked 2026-11-07

Advertised priceDollar currency not specified

Foursets

Broader-sector reference

10-hour web support package $900/month

General marketing-site design/development/SEO capacity

What the source includes

10 hours; allocation agreed with client.

Exclusions and terms to check

Hosting separate; confirm unused-hour expiry, taxes and dollar currency.
Prepaid; overages at same hourly rate; no retainer commitment.

Capacity purchase, not full-service marketing or app maintenance.

Read the source ↗Supporting scope 1 ↗Warsaw, Poland; international clients · Checked 2026-11-07

Advertised priceNot published

Fintech Studio

Fixed-fee project; numerical quote required

Fintech software product explainers, animated demos and webpage animations

What the source includes

Product/API visualization and iterative creative process with sales/product stakeholders.

Exclusions and terms to check

Confirm duration, formats, revisions, voice/music rights and ownership; no numerical fee published.
Fixed project fee, no retainer.

Direct specialist scope; testimonials are not independently verified outcomes or paid invoices.

Read the source ↗Service geography to confirm · Checked 2026-11-07

Advertised priceNot published

FGV

Broader-sector reference

Custom scope; no numerical agency fee published

Fintech growth services; software/API and consumer financial audiences

What the source includes

Paid search/media, creative, video, lifecycle/CRM and strategy; Google and Meta named in a consumer finance case, APIs in separate strategy work.

Exclusions and terms to check

Agency fees, media, production volumes and contract terms require quote.
Custom scope; payment, minimum term and cancellation not established.

Google/Meta case concerns home-equity finance, not a software-vendor price benchmark. Named API work establishes relevance only; no result claims adopted.

Read the source ↗Service geography to confirm · Checked 2026-11-07

What changes the quote

Scope moves the price.

Developer/API documentation versus buyer and risk-team content
Product lines, regions and local review requirements
Attribution from qualified demo to signed contract, not raw sign-ups
Marketing-site migration, integrations and security-review scope

Before you sign

Ask for this in writing.

Separate fintech software-vendor targeting from consumer lending/investing campaigns.
Name qualified reviewers and required approval steps before work starts.
Set agency fees, media, tools and product-engineering budgets separately.
Require owned accounts, source files, clear revision limits and cancellation terms.

Give every agency the same questions

Compare quotes on the same terms.

Tick an item after each agency has answered it in writing. A lower fee can cover less work; keep your goal, scope and time period consistent.

Same deliverables and goalAsk each agency to list the channels, deliverables, quantities, revisions, deadlines and success measures for the same brief.
Agency fee and billing periodSeparate the monthly retainer, hourly or project fee. Ask what is included, any minimum commitment, and the currency and tax treatment.
Ad spend paid to platformsList media spend separately. Confirm who pays the platforms, any minimum spend, markups and whether management fees change with spend.
Setup and extra costsItemize onboarding, creative production, tools, hosting, travel and out-of-scope rates. Mark bundled items so you do not count them twice.
Variable fees and assumptionsFor percentage-of-spend or performance fees, ask for the formula, a worked example, caps and the measurement basis. Identify anything still priced on request.
Contract and exit termsCompare contract length, renewal, notice period, cancellation fees, payment schedule and the cost of handing work over.
Team, access and ownershipConfirm who will do the work, available capacity, account access, ownership of data and creative, and what transfers to you if the relationship ends.
Evidence and reportingAsk for comparable client references, the source and dates behind result claims, the attribution approach, and reporting frequency. A case study is not a result guarantee.

Download checklist (.txt) ↓Includes the industry questions above. Your checks are not sent to us.

A few useful answers

Common questions.

Is this a total monthly marketing budget?

No. These are different service examples. A usable total requires a chosen scope and separate media, software, hosting and one-time costs.

Does the website price include building our fintech application?

No. It concerns the public marketing site, not transaction systems, account dashboards, underwriting or operational infrastructure.

Evidence, not promises.

How Agency Standings evaluates evidence →

Published monthly fee examples

Build your own budget.

Costs by service.

Google Ads management

Meta Ads management

Content production

Social media management

Website hosting

Website build

Website maintenance

SEO

Lifecycle and CRM marketing

Published price references.

B2B SEO Services

What the source includes

Exclusions and terms to check

Foursets

What the source includes

Exclusions and terms to check

Foursets

What the source includes

Exclusions and terms to check

Fintech Studio

What the source includes

Exclusions and terms to check

FGV

What the source includes

Exclusions and terms to check

Scope moves the price.

Ask for this in writing.

Compare quotes on the same terms.

Common questions.

Evidence, not promises.

More cost guides.

Published monthly fee examples

Build your own budget.

Costs by service.

Google Ads management

Meta Ads management

Content production

Social media management

Website hosting

Website build

Website maintenance

SEO

Lifecycle and CRM marketing

Published price references.

B2B SEO Services

What the source includes

Exclusions and terms to check

Foursets

What the source includes

Exclusions and terms to check

Foursets

What the source includes

Exclusions and terms to check

Fintech Studio

What the source includes

Exclusions and terms to check

FGV

What the source includes

Exclusions and terms to check

Scope moves the price.

Ask for this in writing.

Compare quotes on the same terms.

Common questions.

Evidence, not promises.

More cost guides.