Banks and credit unions marketing agency costs

Institution size, product mix and compliance review change scope. The examples below distinguish a credit-union creative service from separately priced paid channels and substantial custom bank websites.

Sources checked 2026-11-07 · Prices in their original currency

Budget at a glance

Published monthly fee examples

FI GROW advertises Google management at $2,685/month and Facebook/Instagram at $2,550/month. Xtend separately starts managed credit-union social at $1,200/month plus $1,800 setup. Confirm dollar currencies and media. FI GROW’s $175,000+ website is a separate project, not monthly marketing spend.

FI GROW: price and scope ↓FI GROW: price and scope ↓Xtend: price and scope ↓

Typical paid monthly spend: Insufficient comparable client-paid evidence. These are public reference points, not an industry average or an all-in budget. Media, setup and extra work must be checked separately.

Your figures, your scope

Build your own budget.

Enter a written quote or your own allowance. Published examples are not filled in or added together: they cover different scopes, currencies and billing periods.

Check this guide’s sourced prices and exclusions ↓, then confirm which items your proposal includes. Count each cost once.

Currency for all your entries

Changing currency clears the amounts. There is no currency conversion.

Use numbers with up to two decimal places, without commas or currency symbols. Leave unknown costs blank; enter 0 only if you have confirmed no charge.

Monthly agency fees

Management, retainer or recurring project work.

Monthly ad spend

Media paid to advertising platforms, separately from agency fees.

Other monthly costs

Tools, hosting or production not already included above.

One-time setup or project fees

Onboarding, builds or a fixed project. Do not also enter this as a monthly fee.

Other one-time costs

Extra work not already included in the project fee.

Entered monthly subtotal: —No amounts entered.
Entered one-time subtotal: —No amounts entered.

These are subtotals of your entries, not a quote or an all-in estimate. Blank items are unknown, not free. Taxes, usage charges, percentage fees and any omitted work still need confirming. Monthly and one-time costs remain separate.

Amounts stay on this page. They are not saved, submitted with a brief, or sent to analytics.

Separate the work before the budget

Costs by service.

A package fee is not the price of every service inside it. We only show a separate fee when the source publishes one. Do not add bundled rows together or treat management fees as including ad spend. Missing prices mean this research has not established a rate, not that the work is free.

Google Ads management

Published service price

FI GROW: $2,685/month

Dollar currency unconfirmed; management scope, not a published all-in media budget.

Write a google ads management brief →

FI GROW: scope and source ↓

Meta Ads management

Published service price

FI GROW: $2,550/month

Facebook/Instagram; separate from Google fee. Confirm media and any setup charge.

Write a meta ads management brief →

FI GROW: scope and source ↓

Content production

Published service price

Xtend: from $900/month or $1,200/shoot day

Credit-union content-only or production options; publishing not in the $900 offer, travel extra.

Write a content production brief →

Xtend: scope and source ↓

Social media management

Published service price

Xtend: from $1,200/month +$1,800 setup

Credit-union publishing and business-hours replies; new-client 2027 menu applies now.

Write a social media management brief →

Xtend: scope and source ↓

Website hosting

Separate cost to confirm

Xtend: external hosting at cost

Hosting/domain costs separate; FI GROW hosting allowance not established.

Write a website hosting brief →

Xtend: scope and source ↓FI GROW: scope and source ↓

Website build

Published service price

FI GROW: from $175,000 or $225,000/project

Different custom tiers, not recurring spend or a market range. Confirm platform subscriptions.

Write a website build brief →

FI GROW: scope and source ↓

The numbers, with context

Published price references.

Advertised price$ as published; confirm currency

FI GROW

Google PPC $2,685/month; Facebook/Instagram $2,550/month

Separate bank/credit-union channel management offers

What the source includes

Each channel lists setup, weekly optimization, 2–4 campaigns and reporting.

Exclusions and terms to check

No media allowance published; request a separate media budget. Setup is listed in scope, but confirm any separate charge and account ownership.
No long-term commitment advertised; obtain cancellation notice and billing details in writing.

Two channel fees, not one combined program. Published case outcomes are not adopted.

Read the source ↗US bank and credit-union examples; confirm geography · Checked 2026-11-07

Advertised price$ as published; confirm currency

FI GROW

Custom website from $175,000; Premium from $225,000

Bank and credit-union marketing websites

What the source includes

Custom: 50 optimized pages, 33 modules, two design options, journey mapping and six-plus months project support. Premium adds 30 pages and expanded features.

Exclusions and terms to check

Not core banking software. Hosting, HubSpot subscriptions and integrations need a separate written cost schedule; no hosting-only tariff established.
Project payment schedule, handover, ownership and change-control terms require proposal.

Large custom project examples, not an average or minimum cost for every bank website.

Read the source ↗US-based development team; confirm service area · Checked 2026-11-07

Advertised price$ as published; confirm currency

Xtend

Social from $1,200/month +$1,800 setup; ready-to-post content $900/month; shoots $1,200/day

Credit-union creative and managed social

What the source includes

Managed social includes planned publishing and business-hours replies/escalation. Content-only supplies 12–16 graphics/captions monthly. Shoot includes edited photos/short videos.

Exclusions and terms to check

Credit-union scope, not a bank-wide benchmark. Hosting/domains paid to providers or passed through at cost. Travel extra; client collects releases.
Marketing-partnership clients use agreed hours instead of paying duplicate monthly channel fees; one-time builds still apply.
Labeled 2027 rates, effective now for new clients; existing clients transition January 1, 2027. Confirm notice/minimum term.

Legacy $450 managed portal offer is not open to new buyers. Final compliance approval stays with institution.

Read the source ↗Grand Rapids, Michigan; credit unions, confirm travel area · Checked 2026-11-07

What changes the quote

Scope moves the price.

Branches, products and field of membership
Disclosure, compliance and accessibility review
Analytics access and account-opening attribution
Content approvals, platform integration and migration

Before you sign

Ask for this in writing.

Name each paid channel and media budget separately.
Confirm new-client versus legacy prices and minimum terms.
Distinguish the marketing website from online banking and application systems.
Keep final product/disclosure approval with qualified institution staff.

Give every agency the same questions

Compare quotes on the same terms.

Tick an item after each agency has answered it in writing. A lower fee can cover less work; keep your goal, scope and time period consistent.

Same deliverables and goalAsk each agency to list the channels, deliverables, quantities, revisions, deadlines and success measures for the same brief.
Agency fee and billing periodSeparate the monthly retainer, hourly or project fee. Ask what is included, any minimum commitment, and the currency and tax treatment.
Ad spend paid to platformsList media spend separately. Confirm who pays the platforms, any minimum spend, markups and whether management fees change with spend.
Setup and extra costsItemize onboarding, creative production, tools, hosting, travel and out-of-scope rates. Mark bundled items so you do not count them twice.
Variable fees and assumptionsFor percentage-of-spend or performance fees, ask for the formula, a worked example, caps and the measurement basis. Identify anything still priced on request.
Contract and exit termsCompare contract length, renewal, notice period, cancellation fees, payment schedule and the cost of handing work over.
Team, access and ownershipConfirm who will do the work, available capacity, account access, ownership of data and creative, and what transfers to you if the relationship ends.
Evidence and reportingAsk for comparable client references, the source and dates behind result claims, the attribution approach, and reporting frequency. A case study is not a result guarantee.

Download checklist (.txt) ↓Includes the industry questions above. Your checks are not sent to us.

A few useful answers

Common questions.

Is there a typical all-in bank marketing total here?

No. These published scopes are not comparable enough to establish actual average spend.

Can a new buyer use Xtend’s old $450 social price?

Its current page reserves that legacy portal plan for existing clients. New managed social has a different fee and scope.

Evidence, not promises.

Published packages can change. Confirm a written proposal with the provider before budgeting. Prices do not establish quality, ranking, or likely results. Ask for comparable client references and a measurement plan before hiring.

How Agency Standings evaluates evidence →

What are you planning?

A short brief for our review. Agency coverage is strongest in ecommerce; a cost guide does not mean we have a matching agency.

Banks and credit unionsPaid media, content, social and websites

Budget at a glance

Published monthly fee examples

FI GROW: price and scope ↓FI GROW: price and scope ↓Xtend: price and scope ↓

Your figures, your scope

Build your own budget.

Enter a written quote or your own allowance. Published examples are not filled in or added together: they cover different scopes, currencies and billing periods.

Check this guide’s sourced prices and exclusions ↓, then confirm which items your proposal includes. Count each cost once.

Currency for all your entries

Changing currency clears the amounts. There is no currency conversion.

Use numbers with up to two decimal places, without commas or currency symbols. Leave unknown costs blank; enter 0 only if you have confirmed no charge.

Monthly agency fees

Management, retainer or recurring project work.

Monthly ad spend

Media paid to advertising platforms, separately from agency fees.

Other monthly costs

Tools, hosting or production not already included above.

One-time setup or project fees

Onboarding, builds or a fixed project. Do not also enter this as a monthly fee.

Other one-time costs

Extra work not already included in the project fee.

Entered monthly subtotal: —No amounts entered.
Entered one-time subtotal: —No amounts entered.

Amounts stay on this page. They are not saved, submitted with a brief, or sent to analytics.

Separate the work before the budget

Costs by service.

Google Ads management

Published service price

FI GROW: $2,685/month

Dollar currency unconfirmed; management scope, not a published all-in media budget.

Write a google ads management brief →

FI GROW: scope and source ↓

Meta Ads management

Published service price

FI GROW: $2,550/month

Facebook/Instagram; separate from Google fee. Confirm media and any setup charge.

Write a meta ads management brief →

FI GROW: scope and source ↓

Content production

Published service price

Xtend: from $900/month or $1,200/shoot day

Credit-union content-only or production options; publishing not in the $900 offer, travel extra.

Write a content production brief →

Xtend: scope and source ↓

Social media management

Published service price

Xtend: from $1,200/month +$1,800 setup

Credit-union publishing and business-hours replies; new-client 2027 menu applies now.

Write a social media management brief →

Xtend: scope and source ↓

Website hosting

Separate cost to confirm

Xtend: external hosting at cost

Hosting/domain costs separate; FI GROW hosting allowance not established.

Write a website hosting brief →

Xtend: scope and source ↓FI GROW: scope and source ↓

Website build

Published service price

FI GROW: from $175,000 or $225,000/project

Different custom tiers, not recurring spend or a market range. Confirm platform subscriptions.

Write a website build brief →

FI GROW: scope and source ↓

The numbers, with context

Published price references.

Advertised price$ as published; confirm currency

FI GROW

Google PPC $2,685/month; Facebook/Instagram $2,550/month

Separate bank/credit-union channel management offers

What the source includes

Each channel lists setup, weekly optimization, 2–4 campaigns and reporting.

Exclusions and terms to check

No media allowance published; request a separate media budget. Setup is listed in scope, but confirm any separate charge and account ownership.
No long-term commitment advertised; obtain cancellation notice and billing details in writing.

Two channel fees, not one combined program. Published case outcomes are not adopted.

Read the source ↗US bank and credit-union examples; confirm geography · Checked 2026-11-07

Advertised price$ as published; confirm currency

FI GROW

Custom website from $175,000; Premium from $225,000

Bank and credit-union marketing websites

What the source includes

Custom: 50 optimized pages, 33 modules, two design options, journey mapping and six-plus months project support. Premium adds 30 pages and expanded features.

Exclusions and terms to check

Not core banking software. Hosting, HubSpot subscriptions and integrations need a separate written cost schedule; no hosting-only tariff established.
Project payment schedule, handover, ownership and change-control terms require proposal.

Large custom project examples, not an average or minimum cost for every bank website.

Read the source ↗US-based development team; confirm service area · Checked 2026-11-07

Advertised price$ as published; confirm currency

Xtend

Social from $1,200/month +$1,800 setup; ready-to-post content $900/month; shoots $1,200/day

Credit-union creative and managed social

What the source includes

Managed social includes planned publishing and business-hours replies/escalation. Content-only supplies 12–16 graphics/captions monthly. Shoot includes edited photos/short videos.

Exclusions and terms to check

Credit-union scope, not a bank-wide benchmark. Hosting/domains paid to providers or passed through at cost. Travel extra; client collects releases.
Marketing-partnership clients use agreed hours instead of paying duplicate monthly channel fees; one-time builds still apply.
Labeled 2027 rates, effective now for new clients; existing clients transition January 1, 2027. Confirm notice/minimum term.

Legacy $450 managed portal offer is not open to new buyers. Final compliance approval stays with institution.

Read the source ↗Grand Rapids, Michigan; credit unions, confirm travel area · Checked 2026-11-07

What changes the quote

Scope moves the price.

Branches, products and field of membership
Disclosure, compliance and accessibility review
Analytics access and account-opening attribution
Content approvals, platform integration and migration

Before you sign

Ask for this in writing.

Name each paid channel and media budget separately.
Confirm new-client versus legacy prices and minimum terms.
Distinguish the marketing website from online banking and application systems.
Keep final product/disclosure approval with qualified institution staff.

Give every agency the same questions

Compare quotes on the same terms.

Tick an item after each agency has answered it in writing. A lower fee can cover less work; keep your goal, scope and time period consistent.

Same deliverables and goalAsk each agency to list the channels, deliverables, quantities, revisions, deadlines and success measures for the same brief.
Agency fee and billing periodSeparate the monthly retainer, hourly or project fee. Ask what is included, any minimum commitment, and the currency and tax treatment.
Ad spend paid to platformsList media spend separately. Confirm who pays the platforms, any minimum spend, markups and whether management fees change with spend.
Setup and extra costsItemize onboarding, creative production, tools, hosting, travel and out-of-scope rates. Mark bundled items so you do not count them twice.
Variable fees and assumptionsFor percentage-of-spend or performance fees, ask for the formula, a worked example, caps and the measurement basis. Identify anything still priced on request.
Contract and exit termsCompare contract length, renewal, notice period, cancellation fees, payment schedule and the cost of handing work over.
Team, access and ownershipConfirm who will do the work, available capacity, account access, ownership of data and creative, and what transfers to you if the relationship ends.
Evidence and reportingAsk for comparable client references, the source and dates behind result claims, the attribution approach, and reporting frequency. A case study is not a result guarantee.

Download checklist (.txt) ↓Includes the industry questions above. Your checks are not sent to us.

A few useful answers

Common questions.

Is there a typical all-in bank marketing total here?

No. These published scopes are not comparable enough to establish actual average spend.

Can a new buyer use Xtend’s old $450 social price?

Its current page reserves that legacy portal plan for existing clients. New managed social has a different fee and scope.

Evidence, not promises.

How Agency Standings evaluates evidence →

Published monthly fee examples

Build your own budget.

Costs by service.

Google Ads management

Meta Ads management

Content production

Social media management

Website hosting

Website build

Published price references.

FI GROW

What the source includes

Exclusions and terms to check

FI GROW

What the source includes

Exclusions and terms to check

Xtend

What the source includes

Exclusions and terms to check

Scope moves the price.

Ask for this in writing.

Compare quotes on the same terms.

Common questions.

Evidence, not promises.

More cost guides.

Published monthly fee examples

Build your own budget.

Costs by service.

Google Ads management

Meta Ads management

Content production

Social media management

Website hosting

Website build

Published price references.

FI GROW

What the source includes

Exclusions and terms to check

FI GROW

What the source includes

Exclusions and terms to check

Xtend

What the source includes

Exclusions and terms to check

Scope moves the price.

Ask for this in writing.

Compare quotes on the same terms.

Common questions.

Evidence, not promises.

More cost guides.