Cybersecurity software companies marketing agency costs

These examples concern marketing security products to business buyers, not penetration tests, incident response or security software licenses. Specialist writing and community work are distinct from a wider acquisition program. Website examples concern the marketing site, not the software application or its cloud infrastructure.

Sources checked 2026-11-07 · Prices in their original currency

Budget at a glance

Published monthly fee examples

HackerContent publishes USD 2,000/month for one managed social channel. In Motion independently offers broader Growth work from USD 2,000/month plus media, with scope and term agreed. Coco Cyber writing is priced by project, not month. These alternative scopes are not a combined average budget.

HackerContent: price and scope ↓Coco Cyber: price and scope ↓In Motion Marketing: price and scope ↓

Typical paid monthly spend: Insufficient comparable client-paid evidence. These are public reference points, not an industry average or an all-in budget. Media, setup and extra work must be checked separately.

Your figures, your scope

Build your own budget.

Enter a written quote or your own allowance. Published examples are not filled in or added together: they cover different scopes, currencies and billing periods.

Check this guide’s sourced prices and exclusions ↓, then confirm which items your proposal includes. Count each cost once.

Currency for all your entries

Changing currency clears the amounts. There is no currency conversion.

Use numbers with up to two decimal places, without commas or currency symbols. Leave unknown costs blank; enter 0 only if you have confirmed no charge.

Monthly agency fees

Management, retainer or recurring project work.

Monthly ad spend

Media paid to advertising platforms, separately from agency fees.

Other monthly costs

Tools, hosting or production not already included above.

One-time setup or project fees

Onboarding, builds or a fixed project. Do not also enter this as a monthly fee.

Other one-time costs

Extra work not already included in the project fee.

Entered monthly subtotal: —No amounts entered.
Entered one-time subtotal: —No amounts entered.

These are subtotals of your entries, not a quote or an all-in estimate. Blank items are unknown, not free. Taxes, usage charges, percentage fees and any omitted work still need confirming. Monthly and one-time costs remain separate.

Amounts stay on this page. They are not saved, submitted with a brief, or sent to analytics.

Separate the work before the budget

Costs by service.

A package fee is not the price of every service inside it. We only show a separate fee when the source publishes one. Do not add bundled rows together or treat management fees as including ad spend. Missing prices mean this research has not established a rate, not that the work is free.

Google Ads management

Part of a package

In Motion Growth: from USD 2,000/month

Google is within an agreed wider program; media extra, term scoped. Provider has no completed full cyber-vendor program.

Write a google ads management brief →

In Motion Marketing: scope and source ↓

Meta Ads management

Price not established

Not established

General paid-social language and organic account management do not establish Meta scope.

Write a meta ads management brief →

Content production

Published service price

Coco Cyber: from $475/article; $650 technical; $1,500 whitepaper

Project units, dollar currency unconfirmed; not monthly spend.

Write a content production brief →

Coco Cyber: scope and source ↓

Social media management

Published service price

HackerContent: from USD 2,000/month

One channel, including community engagement; advanced production increases scope.

Write a social media management brief →

HackerContent: scope and source ↓

Website hosting

Price not established

Not established

No hosting fee or inclusion established for the selected offers.

Write a website hosting brief →

Website build

Separate cost to confirm

In Motion: fixed project quote

Marketing-site scope only. Monthly website work does not establish a full-build price.

Write a website build brief →

In Motion Marketing: scope and source ↓

The numbers, with context

Published price references.

Advertised price$ as published; confirm currency

Coco Cyber

Short article from $475; technical/thought-leadership from $650; whitepaper from $1,500

Cybersecurity writing and product collateral

What the source includes

Research/writing; article offers include one revision round. Solution briefs from $425; landing-page copy from $325.

Exclusions and terms to check

No monthly output commitment. Landing-page content is not a website build; design/development, interviews and usage rights need scope.
Project starting prices; agree fixed scope, payment and revision terms. Ongoing support custom-quoted.

Specialist independent-provider prices, not a full-service agency benchmark.

Read the source ↗Confirm geography · Checked 2026-11-07

Advertised priceUSD

In Motion Marketing

Growth from USD 2,000/month

B2B cybersecurity acquisition program

What the source includes

Ads, website/CRM work, design, video editing and content; Google and LinkedIn named in vertical scope.

Exclusions and terms to check

Media extra; no minimum spend or percentage surcharge. New website projects fixed-quoted separately. Hosting and Meta-specific scope not established.
Growth term agreed before start; do not apply Advisory month-to-month promise automatically. Client owns accounts.

Provider explicitly says it has not yet run a full cybersecurity-vendor program. Offer relevance is not proven vertical results.

Read the source ↗Supporting scope 1 ↗Australia-based; US, UK, Canada and Australia technical-buyer work named · Checked 2026-11-07

What changes the quote

Scope moves the price.

Technical depth and security-expert review
Product versus managed-security-service buyer
Buyer committees, countries and evaluation cycles
Video production, community moderation and website scope

Before you sign

Ask for this in writing.

Budget security-subject-matter review time.
Separate vendor expertise claims from verifiable completed work.
Require approval for exploit, breach and product-efficacy claims.
Specify media, hosting, revisions and content ownership.

Give every agency the same questions

Compare quotes on the same terms.

Tick an item after each agency has answered it in writing. A lower fee can cover less work; keep your goal, scope and time period consistent.

Same deliverables and goalAsk each agency to list the channels, deliverables, quantities, revisions, deadlines and success measures for the same brief.
Agency fee and billing periodSeparate the monthly retainer, hourly or project fee. Ask what is included, any minimum commitment, and the currency and tax treatment.
Ad spend paid to platformsList media spend separately. Confirm who pays the platforms, any minimum spend, markups and whether management fees change with spend.
Setup and extra costsItemize onboarding, creative production, tools, hosting, travel and out-of-scope rates. Mark bundled items so you do not count them twice.
Variable fees and assumptionsFor percentage-of-spend or performance fees, ask for the formula, a worked example, caps and the measurement basis. Identify anything still priced on request.
Contract and exit termsCompare contract length, renewal, notice period, cancellation fees, payment schedule and the cost of handing work over.
Team, access and ownershipConfirm who will do the work, available capacity, account access, ownership of data and creative, and what transfers to you if the relationship ends.
Evidence and reportingAsk for comparable client references, the source and dates behind result claims, the attribution approach, and reporting frequency. A case study is not a result guarantee.

Download checklist (.txt) ↓Includes the industry questions above. Your checks are not sent to us.

A few useful answers

Common questions.

Are cybersecurity service invoices relevant marketing prices?

No. Penetration testing, threat monitoring and software subscriptions are separate purchases.

Does a landing-page writing fee buy a working website?

No. Coco Cyber’s content offer does not establish design, development or hosting inclusion.

Evidence, not promises.

Published packages can change. Confirm a written proposal with the provider before budgeting. Prices do not establish quality, ranking, or likely results. Ask for comparable client references and a measurement plan before hiring.

How Agency Standings evaluates evidence →

What are you planning?

A short brief for our review. Agency coverage is strongest in ecommerce; a cost guide does not mean we have a matching agency.

Cybersecurity software companiesPaid media, technical content, social and websites

Budget at a glance

Published monthly fee examples

HackerContent: price and scope ↓Coco Cyber: price and scope ↓In Motion Marketing: price and scope ↓

Your figures, your scope

Build your own budget.

Enter a written quote or your own allowance. Published examples are not filled in or added together: they cover different scopes, currencies and billing periods.

Check this guide’s sourced prices and exclusions ↓, then confirm which items your proposal includes. Count each cost once.

Currency for all your entries

Changing currency clears the amounts. There is no currency conversion.

Use numbers with up to two decimal places, without commas or currency symbols. Leave unknown costs blank; enter 0 only if you have confirmed no charge.

Monthly agency fees

Management, retainer or recurring project work.

Monthly ad spend

Media paid to advertising platforms, separately from agency fees.

Other monthly costs

Tools, hosting or production not already included above.

One-time setup or project fees

Onboarding, builds or a fixed project. Do not also enter this as a monthly fee.

Other one-time costs

Extra work not already included in the project fee.

Entered monthly subtotal: —No amounts entered.
Entered one-time subtotal: —No amounts entered.

Amounts stay on this page. They are not saved, submitted with a brief, or sent to analytics.

Separate the work before the budget

Costs by service.

Google Ads management

Part of a package

In Motion Growth: from USD 2,000/month

Google is within an agreed wider program; media extra, term scoped. Provider has no completed full cyber-vendor program.

Write a google ads management brief →

In Motion Marketing: scope and source ↓

Meta Ads management

Price not established

Not established

General paid-social language and organic account management do not establish Meta scope.

Write a meta ads management brief →

Content production

Published service price

Coco Cyber: from $475/article; $650 technical; $1,500 whitepaper

Project units, dollar currency unconfirmed; not monthly spend.

Write a content production brief →

Coco Cyber: scope and source ↓

Social media management

Published service price

HackerContent: from USD 2,000/month

One channel, including community engagement; advanced production increases scope.

Write a social media management brief →

HackerContent: scope and source ↓

Website hosting

Price not established

Not established

No hosting fee or inclusion established for the selected offers.

Write a website hosting brief →

Website build

Separate cost to confirm

In Motion: fixed project quote

Marketing-site scope only. Monthly website work does not establish a full-build price.

Write a website build brief →

In Motion Marketing: scope and source ↓

The numbers, with context

Published price references.

Advertised price$ as published; confirm currency

Coco Cyber

Short article from $475; technical/thought-leadership from $650; whitepaper from $1,500

Cybersecurity writing and product collateral

What the source includes

Research/writing; article offers include one revision round. Solution briefs from $425; landing-page copy from $325.

Exclusions and terms to check

No monthly output commitment. Landing-page content is not a website build; design/development, interviews and usage rights need scope.
Project starting prices; agree fixed scope, payment and revision terms. Ongoing support custom-quoted.

Specialist independent-provider prices, not a full-service agency benchmark.

Read the source ↗Confirm geography · Checked 2026-11-07

Advertised priceUSD

In Motion Marketing

Growth from USD 2,000/month

B2B cybersecurity acquisition program

What the source includes

Ads, website/CRM work, design, video editing and content; Google and LinkedIn named in vertical scope.

Exclusions and terms to check

Media extra; no minimum spend or percentage surcharge. New website projects fixed-quoted separately. Hosting and Meta-specific scope not established.
Growth term agreed before start; do not apply Advisory month-to-month promise automatically. Client owns accounts.

Provider explicitly says it has not yet run a full cybersecurity-vendor program. Offer relevance is not proven vertical results.

Read the source ↗Supporting scope 1 ↗Australia-based; US, UK, Canada and Australia technical-buyer work named · Checked 2026-11-07

What changes the quote

Scope moves the price.

Technical depth and security-expert review
Product versus managed-security-service buyer
Buyer committees, countries and evaluation cycles
Video production, community moderation and website scope

Before you sign

Ask for this in writing.

Budget security-subject-matter review time.
Separate vendor expertise claims from verifiable completed work.
Require approval for exploit, breach and product-efficacy claims.
Specify media, hosting, revisions and content ownership.

Give every agency the same questions

Compare quotes on the same terms.

Tick an item after each agency has answered it in writing. A lower fee can cover less work; keep your goal, scope and time period consistent.

Same deliverables and goalAsk each agency to list the channels, deliverables, quantities, revisions, deadlines and success measures for the same brief.
Agency fee and billing periodSeparate the monthly retainer, hourly or project fee. Ask what is included, any minimum commitment, and the currency and tax treatment.
Ad spend paid to platformsList media spend separately. Confirm who pays the platforms, any minimum spend, markups and whether management fees change with spend.
Setup and extra costsItemize onboarding, creative production, tools, hosting, travel and out-of-scope rates. Mark bundled items so you do not count them twice.
Variable fees and assumptionsFor percentage-of-spend or performance fees, ask for the formula, a worked example, caps and the measurement basis. Identify anything still priced on request.
Contract and exit termsCompare contract length, renewal, notice period, cancellation fees, payment schedule and the cost of handing work over.
Team, access and ownershipConfirm who will do the work, available capacity, account access, ownership of data and creative, and what transfers to you if the relationship ends.
Evidence and reportingAsk for comparable client references, the source and dates behind result claims, the attribution approach, and reporting frequency. A case study is not a result guarantee.

Download checklist (.txt) ↓Includes the industry questions above. Your checks are not sent to us.

A few useful answers

Common questions.

Are cybersecurity service invoices relevant marketing prices?

No. Penetration testing, threat monitoring and software subscriptions are separate purchases.

Does a landing-page writing fee buy a working website?

No. Coco Cyber’s content offer does not establish design, development or hosting inclusion.

Evidence, not promises.

How Agency Standings evaluates evidence →

Published monthly fee examples

Build your own budget.

Costs by service.

Google Ads management

Meta Ads management

Content production

Social media management

Website hosting

Website build

Published price references.

HackerContent

What the source includes

Exclusions and terms to check

Coco Cyber

What the source includes

Exclusions and terms to check

In Motion Marketing

What the source includes

Exclusions and terms to check

Scope moves the price.

Ask for this in writing.

Compare quotes on the same terms.

Common questions.

Evidence, not promises.

More cost guides.

Published monthly fee examples

Build your own budget.

Costs by service.

Google Ads management

Meta Ads management

Content production

Social media management

Website hosting

Website build

Published price references.

HackerContent

What the source includes

Exclusions and terms to check

Coco Cyber

What the source includes

Exclusions and terms to check

In Motion Marketing

What the source includes

Exclusions and terms to check

Scope moves the price.

Ask for this in writing.

Compare quotes on the same terms.

Common questions.

Evidence, not promises.

More cost guides.